Read expert insights and best practices for advocacy professionals and nonprofits.
Discover the power of personal stories in grassroots advocacy and how they can drive engagement and influence policy changes in your campaigns.
Discover how legislative district matching can enhance your nonprofit's advocacy efforts and provide a deeper understanding of your supporters.
Creating an effective action center for online advocacy is essential in mobilizing supporters and driving change. Learn how to set up an action...
Discover everything you need to know about regulatory advocacy—from strategies and stakeholders to digital trends. Your ultimate guide starts here!
Discover how local chambers of commerce can drive impactful advocacy, engage members, and secure policy wins to foster a thriving business...
Uncover government relations strategies to drive lasting impact. Learn how to engage with policymakers and stakeholders to drive change effectively.
Discover powerful ways to communicate advocacy outcomes to your association's members, enhancing transparency, engagement, and overall member...
Learn how embedded action forms can transform your nonprofit’s website into a dynamic platform for engagement, driving action, and long-term support.
Learn five ways an advocacy CRM can enhance your government relations work, from audience segmentation to leveraging relationships for impactful...
Discover how influencer advocacy is transforming the nonprofit sector by leveraging the power of social media creators to drive meaningful change.
Learn how to effectively utilize Muster's message mapping to target specific elected officials and enhance your grassroots advocacy campaigns.
Discover five essential strategies to create engaging advocacy content that drives action and mobilizes support effectively. Learn how to captivate...
Legislative advocacy is the strategic process of influencing legislation and policy-making to bring about social, economic, or political change.
Learn how to harness the power of QR codes to revolutionize your grassroots advocacy efforts and drive meaningful action effortlessly.
Keeping your nonprofit's voice amplified: Discover how to sustain momentum in your nonprofit's advocacy efforts with these strategies and best...
Discover five effective ways to segment your advocacy contacts to enhance engagement, optimize resources, and drive successful grassroots campaigns.
Learn how to create effective online advocacy campaigns with these seven essential steps for nonprofits and associations.
Learn why your nonprofit's advocacy software might be falling short and discover solutions to maximize its potential for driving impactful campaigns.
Discover how grassroots marketing can transform your organization by leveraging community-driven efforts for authentic engagement and impactful...
Discover how Zapier can streamline your nonprofit, automate workflows, and integrate essential tools, helping you focus more on your mission.
Re-igniting the passion in your lapsed advocates can breathe new life into your advocacy efforts and amplify your impact.
Discover the ins and outs of direct lobbying and how it influences decision-making in politics.
Does your grassroots engagement need a little juice? Discover how to boost your grassroots advocacy engagement with these 5 effective strategies.
Learn how advocate retargeting can boost your online advocacy program's impact, increase donation conversion rates, and enhance in-person meetings...
Learn the essential steps to crafting a powerful advocacy letter that will make an impact on elected officials and drive change
Automate grassroots advocacy with Muster's Zapier integration to streamline tasks, engage supporters, and drive meaningful change. Explore the power...
Discover 8 winning advocacy strategies to effectively drive action and measurable results for your grassroots campaign.
Discover the powerful impact of petitions in mobilizing nonprofit organizations and driving social change.
Discover the importance of year-round state advocacy and how to maintain momentum when legislatures adjourn. From grassroots campaigns to building a...
Discover the power of grassroots lobbying and how it empowers ordinary citizens to create meaningful change. Learn the importance of grassroots...
Discover the latest product updates from Muster, including an updated messaging dashboard, Zapier integration, and a brand new meeting logging...
Muster has some big updates on the horizon, but we've also been hard at work providing customers with some minor updates to enhance their advocacy...
Discover the top 10 public affairs software solutions to help you manage complex issues, track legislation, and engage with stakeholders effectively.
Advocacy toolkits are key for any organization seeking to make an impact. These toolkits can help you drive awareness, support, and influence...
Salesforce is a powerful platform with apps that can help nonprofits manage their donor information, fundraising campaigns, and volunteer programs.
Nonprofits rely heavily on their advocates to achieve their goals. Acquiring these advocates and growing a grassroots network can be a challenging...
MemberClicks Pro integration, UI updates, action form updates — oh boy, do we have a doozy of an update. Check out Muster's August and September...
Looking for the best nonprofit software solutions? Look no further than our comprehensive guide, with ratings and expert advice. From fundraising to...
Muster is releasing the latest iteration of its action centers. With this redesign, we bring all the content above the fold and make taking action...
While our product update blog may have taken a break, the updates did not. Catch up with all the updates to Muster made in June and July.
The month of May brings a bouquet of updates. A new widget, new backend features, and what to look forward to in the coming months.
Spring brings new features to the Muster platform, as well as some clean-up. Check out the April 2022 product update!
March 2022 brings some great updates to the Muster platform. Check out our latest product updates to learn more!
February 2022 brings a slew of new updates to the Muster platform. Saved target groups, email templates, and improved maps are now available to...
Having a social media advocacy strategy is key for modern grassroots advocacy. Learn how to make your advocacy social with these platform tips.
The right advocacy software can empower your grassroots group to expand its outreach and increase its effectiveness. Explore these top solutions to...
The new year brings a bunch of new things to Muster. We're launching new landing pages, a Salesforce integration, and more with our January updates.
December 2021 brings some major updates to Muster, including the release of Text Broadcasts and the introduction of advocate mapping in action...
It’s important to get your member needs assessment process right to gain access to valuable input. Here are four tips for conducting an effective...
Awareness campaigns are a powerful way to raise your mission’s visibility and start new conversations, but they do require plenty of prepwork and...
Grow your network and enact change for your mission through nonprofit advocacy. Learn how to find success and grow your organization’s impact with...
Keeping your members engaged is a core aspect of any association. Learn how you can get your members involved in your community with these five...
Advocacy has the power to make a difference. Take your campaign to the next level by studying these top five examples of successful advocacy...
Effective advocacy campaigns can drive real change. Learn how to launch a successful grassroots campaign with these tips and best practices.
As we head into March we near closer to the launch of Muster 2.0 with the beta program for our new CRM. Catch up on the latest updates at Muster.
Read what's new at Muster as of February 2021, from company to product updates— we discuss what's in store for the future to our advocacy software.
Corporate social responsibility (CSR) is a way for companies to engage with stakeholders. How has CSR is evolved and why is it now more important...
Facebook is working on a new email marketing tool. What could that mean nonprofits and grassroots organizations looking to engage their supporters?
Effective digital advocacy is repeatable and measurable. These four strategies will ensure that, and improve your nonprofits digital advocacy...
In order to thrive in the future, associations must begin to attract younger audiences to become members. These are 5 strategies associations can...
Every day is Earth Day, but here are 6 ways your association can celebrate earth day this April 22. Plenty of digital friendly activities to help...
Support the Virginia Nurses Association as they are representing those on the frontlines of the COVID-19 pandemic in Virginia.
In the face of COVID-19 and social distancing your organization must still engage its members. Now's the time to think digitally and creatively.
The top donation and fundraising software options for nonprofits in 2020. Find the right fundraising platform for your nonprofit organization.
Discover the 3 core pieces of content every nonprofit should cover on its website to keep members engaged in their grassroots advocacy campaigns.
Discover 2024 nonprofit email marketing benchmarks and tips to increase engagement. Learn how to improve open rates, CTR, click-to-open rates, and...
This advocacy blog post shares 10 things a nonprofit should do to prepare for the state legislative session, including purchasing advocacy software.
Learn more about how location-based data affects online advocacy, and how advocacy software matches constituents to elected officials.
Discover the basics of effective nonprofit storytelling, from creating a strategy behind your campaigns to finding your nonprofit's voice and...
Patch-through call advocacy should be part of any organization's grassroots strategy. It may still be the best way for your members to engage with...
Get the basics of your Facebook profile down and learn some tips for keeping it current and ready for your next grassroots advocacy campaign.
Are you headed to ASAE Annual? Whether your association is already a partner of ours or interested in exploring a different advocacy provider, we’d...
A list for those heading to Columbus for ASAE Annual 2019 — these are 10 must-do experiences we've put together for your time in Columbus.
We’ve compiled a list of ideas and strategies to maximize member engagement and nonprofit marketing during the summer.
Content marketing is a marketing tactic that involves the development and distribution of content that appeals to your target audience. For marketers...
6 Ways your Chamber of Commerce Can Celebrate Earth Day
Nonprofits of all types are constantly seeking new ways to prove to their membership the value that they yield from their member dues. Advocacy...
When it comes to effective government relations and working with lawmakers, the Chamber of Digital Commerce is a great example. What can similar...
Boost your association's productivity with technology tools like Slack, Muster, and Canva to streamline processes and enhance team efficiency.
An online advocacy initiative is only as successful as the advocate engagement strategy motivating supporters to participate. Encouraging grassroots...
The rise of online advocacy can be attributed to the digital age in which we live. While our focus at Muster is in the development of advocacy...
Is your nonprofit organization trying to increase its membership population? Learn our best tips with this informative guide and strengthen your...
Local level policy change can have the biggest effects. We've curated a few tips to get the most out of grassroots advocacy at the local and state...
Whether or not your business or organization’s leadership has chosen to publicly participate in the political arena, your team should be monitoring...
What works on social media is always changing. These 5 proven strategies can support your advocacy campaign by raising awareness and driving action.
Here are two impactful ways that your nonprofit can meaningfully engage in the momentum leading up to the midterm elections.
List segmenting allows staff to make better decisions about operations, content, planning and everything in between.
As a whole, the world is becoming more and more data-driven. Here are three reasons why private companies need digital advocacy.
A member engagement strategy should include strategic contact year-round, particularly in terms of maintaining membership interest in your...
Implementing an advocacy program with a focus on involving your membership will strengthen membership engagement by connecting members with your...
If you are among the decision-makers evaluating from which advocacy vendor your organization will purchase advocacy software, consider the following...
Companies are increasingly under pressure from consumers to engage in social policy dialogue. Here are trends we expect to see shaping how companies...
Regardless of the type of online advocacy campaign, below are three tips you can use to amplify the grassroots reach of your initiatives online!
Many associations have social media accounts, but do not have a streamlined, coherent strategy to engaging with supporters and elected officials.
This blog post outlines three important metrics to monitor as you grow your grassroots advocacy campaign.
Close the gap between association advocacy and a company’s needs - find success by taking a grassroots approach to influencing legislative issues
A successful grassroots advocacy campaign involves multiple moving parts, but advocacy software can be a valuable addition to any legislative...
Nonprofits engaging in advocacy should look to Patagonia’s involvement in grassroots and political activism as a leading example of a civic-minded...
A Chamber of Commerce offers many substantial perks to its members. We’ve broken down potential value propositions into 4 categories, including...
Collecting non-dues revenue/ associations looking diversify their revenue stream should create other opportunities to collect non-dues revenue
It's important to understand trends in lobbying and advocacy in order to ensure that your organization - or your client organization - can make an...
How to embed a Muster advocacy action center
Is Facebook still a viable social media channel for grassroots advocacy in 2020? See how you can best leverage it for your advocacy campaigns.
webinar: how to grow your grassroots advocacy webinar
When used with Muster's advocacy software, legislative tracking tools can provide you with the tools to take a comprehensive approach to advocacy
Advocacy campaign strategists and communications directors can draw lessons from this creative thought process to develop cohesive language...
Writing compelling messaging for an advocacy campaign requires strategy. We've outlined the steps to take to ensure you create goal-oriented content.
As 2017 unfolds, organizations and companies are speaking out on social issues and engaging various forms of advocacy. Here are 5 trends in advocacy
Creative ways to use advocacy software that is not creating advocacy campaigns
Through our work with trade associations and nonprofit organizations, Muster has learned much about different association management software (AMS)
We've compiled a few tips to help your association work towards cultivating a positive, inviting, and productive office environment for staff.
Here are 6 functions that both political campaigns and association political advocacy outreach share in common:
Maintaining your association's membership list is often complicated. We outline 4 simple tips to help your association streamline contact list...
A lot of 501(c)3 nonprofits think they can't participate in lobbying. Is that true though? Digital advocacy may be the answer for these...
Digital advocacy gives a chamber of commerce the ability to impact policy and engage members. A digital advocacy strategy can protect chamber...
Associations have many opportunities to look after their membership’s interest in an election year. Here a few ways for 501(c)(6) groups to leverage...
It can be difficult to get your community engaged especially when you need them the most. That’s where the wonders of grassroots advocacy software...
A solid membership engagement strategy is a core function of member-based associations. Associations thrive on the support and involvement of the...
We’ve put together a few tips to guide you through the ASAE Annual Meeting, so you can maximize every conversation.
For an association relying on geographic intelligence technology, it is imperative to invest in a software solution that utilizes geocoding to ensure...
Recently, email service providers adopted a new protocol as a best practice for email protection: Domain-based Message Authentication, Reporting &...
If your association is looking to streamline internal processes and become a more effective, future-oriented organization, look to technology.
Political advocacy infographic. Technology is transforming the way that citizens connect with their representatives
3 tips to best manage state-level association chapters for advocacy
Associations should look at policy over policymakers to guide their participation in the political process
An online guide to presenting a comprehensive, well-thought-out proposal to your nonprofit Board to embrace new technology.
An infographic showing how social media is redefining advocacy.
Learn the essentials of grassroots advocacy, its importance, and how to create successful grassroots advocacy campaigns to drive political change and...
Analytics benchmarking allows you to gather insight on which areas your nonprofit organization can improve for greater political advocacy success
3 ways to alter your fundraising efforts in order to increase the amount of nonprofit donors that you have, and how much each of them contributes.
Here are a few best practices and guidelines for determining the appropriate frequency of emails to your membership.
Explore 5 top job boards for association professionals offering diverse career opportunities. Find your perfect fit and take the next step in your...
The purpose of this article is to help you address any of the challenges you might be anticipating or experiencing with advocacy software.
A Lobby Day is an organized day where members of your association meet with lawmakers to promote your association’s policy objectives
How much does advocacy software cost? We’ve put together a blog post to explain the logic behind pricing for different advocacy software platforms.
Muster has been selected as a Finalist for the Emerging Small Business Award presented by the Richmond Technology Council.
We're hiring!
Digital advocacy has transformed civic engagement by mobilizing constituents through technology. Learn everything you need to know in this...
Social media can support your advocacy campaign by extending the reach and influence. Here are 4 ideas to amplify your advocacy messaging:
While vocabulary may differ slightly between different state legislatures, we’ve put together a brief glossary of frequently-used terms in public...
In the fast-moving nonprofit world, finding any peace can be challenging, but it’s not out of reach with the right nonprofit technology tools.
Nonprofits and associations, particularly those organizations with strong grassroots needs, should focus on building social capital for greater...
Ways to Engage Your Membership for Stronger Grassroots Advocacy Happy Friday everyone! Let’s kick off the weekend with this list of ways to further...
While the process of taking the 501(h) election to allow your nonprofit to lobby might seem confusing, it is actually quite simple.
Despite a widespread misconception, both state and federal law permits almost all organizations to participate in nonprofit lobbying.
Subject lines are extremely easy to change and make a huge difference in increasing advocacy open-rates.
At Muster, we’re passionate about building the newest digital advocacy tools to bridge the gap between policymakers and organizations and...
Trey Davis, a lobbyist for the Virginia Farm Bureau Federation, explains the legislative process in the Virginia General Assembly.
Why nonprofit donors stop donating: 1) Insufficient funds 2) Competing nonprofits 3) Inadequate nonprofit communications 4) Lack of Transparency
Do you pay attention to metrics like email open rates? Do you know who your most active members are? Who is advocating and who is listening?
We put together a list of useful websites for nonprofits and associations that offer free, public domain images!
The Development Associate with the JRA guest blogs, sharing insight as to how digital advocacy helps nonprofits organization achieve their mission.
How can Nonprofit Executive Directors be more effective? Below are a few tips our political advocacy specialists have curated to help Executive...
The four main social media platforms that your association should be utilizing are: Twitter, Facebook, LinkedIn and Instagram.
Bob Ramsey, CAE, Executive Director for the Virginia College of Emergency Physicians, guest blogs today, providing insight into the association world...
Before you know it your association is going to rely on millennial membership. Before it's too late learn how to attract and retain millennials to...
How Engaging Members Drives Meaningful Advocacy No matter the staff size, budget or interstate reach, every association seeks to keep its membership...
Understand the rules for lobbying around your 501c(3) or 501c(6) nonprofit organization and the differences between direct and grassroots lobbying.
Four reasons why using an online advocacy service can improve your method to approaching advocacy and net greater legislative results
We Have Lobbyists, Should We Still Use Advocacy Software?” The internet, smart phones, and emerging social media channels are all influencing how...
Wisdom for Associations Looking to Grow Grassroots Advocacy “The whole is greater than the sum of its parts” -AristotleYou’re probably wondering why...
Discover how to find the right advocacy software that will deliver on your grassroots engagement and political advocacy goals while not breaking the...
Learn to create successful membership-driven advocacy in 2024 with these 3 essential steps. Start empowering your association members and making an...
Association executives, directors and other stakeholders gather at national conferences every year to learn about available software products.
What Associations Can Do to Increase Online Advocacy Analytics Analytics will always be instrumental to those of us involved in advocacy initiatives...
Why Associations Need to Know Tech Buzzwords What tech terms should you know to give your association a leading edge in a constantly changing...
How to Grow your Grassroots Program through Local Advocacy
How to Increase Open-Rates for Advocacy Alerts
How to Inspire Advocacy Action with Creative Content
Thanking your top advocates is key in creating a strong advocacy program at your nonprofit and association and ensures that advocates become...
This article seeks to address the concerns of “slacktivism” by defending online advocacy as a genuine form of activism in the modern world.
What Associations Need to Know When Developing a Digital Advocacy Strategy
What Advocacy Groups Should Know about Snail Mail