onlineadvocacy
5 Ways to Use Advocacy Software (That Isn't Creating Advocacy Campaigns)
Creative ways to use advocacy software that is not creating advocacy campaigns
Learn how advocate retargeting can boost your online advocacy program's impact, increase donation conversion rates, and enhance in-person meetings with legislators.
In the constantly changing landscape of online advocacy, organizations seek effective ways to amplify their impact and achieve meaningful public policy wins. Harnessing the potential of your online advocates is a key focus, and in this blog, we'll explore how retargeting these advocates can yield substantial results beyond just delivering messages to legislators.
Achieve 7x Higher Donation Conversion Rates
Organizations can effectively channel enthusiasm from participating in advocacy campaigns into financial contributions. Advocacy platforms such as Muster make it simple to quickly identify highly engaged advocates and segment them out to retarget for other purposes, such as soliciting donations. Studies have shown that strategically engaging advocates who recently participated in online advocacy are seven times more likely to convert into a donation. Robust analytics in Muster help identify receptive advocates, ensuring that donation campaigns are targeted and personalized for maximum impact.
Enhance In-Person Conversations with Legislators on Advocacy Days
Face-to-face conversations with legislators remain a potent tool in advocating for policy changes. Retargeting advocates for in-person “hill days” can significantly boost the number of in-person meetings with decision-makers. Online advocacy platforms enable organizations to identify and engage advocates willing to take that extra step to meet legislators in person.
To make a lasting impact and make the most out of the valuable face-to-face time with decision-makers, organizations are encouraged to prepare “leave-behinds” or printed reports that your advocates can leave with the legislators after the meeting. Platforms like Muster also allow you to log all of the face-to-face meetings with legislators so you can keep track of the connections being made over time. This targeted approach enhances the effectiveness of advocacy day initiatives, fostering stronger connections between advocates and policymakers.
Identify Top Advocates For Lobby Days
Participation in your organization's lobby day is crucial in assisting your grassroots efforts. Retargeting top advocates and inviting them to your lobby day is an excellent way to strengthen your relationships with them and derive more ROI from your advocacy tools.
Muster makes it easy for organizations to filter by advocate activity and build a targeted list for lobby day outreach.