February was a doozy! We saw incredible usage of our platform at the local, state, and federal levels. From products to data, we're making progress on all fronts. Read on to see how we're making progress.
Our team continues development work on "Muster 2.0," and we've carefully begun beta testing with select customers. This has provided valuable feedback to the development team and immediate business impact for these customers.
The CRM tool by itself has allowed one customer to build a nationwide, hyper-local advocacy campaign. They're segmenting advocates down to and across municipal districts in conjunction with custom business attributes. This means they know exactly who to activate for each step in their campaign and gives them the ability to identify super advocates within their network.
On top of great progress on our new CRM — our new advocacy and marketing platforms are coming together nicely, which you'll hear more about soon!
Our data team has been doing a fantastic job cultivating and expanding our local dataset to improve targeting and segmenting capabilities for customers. With this local-level data and the Muster CRM's subsequent release, users will have the hyper-local targeting for creating supporter lists and advocacy campaigns.
We're excited about rolling out Muster 2.0 in full. Thus far, the CRM beta has been a resounding success and is the first pivotal step to releasing our new platform, and we can't wait to get it to everyone.
Don't forget to subscribe to our blog to get the latest product updates from Muster!