As we head into March we near closer to the launch of Muster 2.0 with the beta program for our new CRM. Catch up on the latest updates at Muster.
Our Product Update Blog Returns From Summer Vacation
While our product update blog may have taken a break, the updates did not. Catch up with all the updates to Muster made in June and July.
Our product update blog took a short vacation to start the summer, but the product updates kept on rolling.
Charts & analytics
Each advocacy action center now has an action chart showing the progression of your campaign’s recent activity. This includes both emails and phone calls so that you can see at a glance what your action distribution looks like.
It’s enough to make Jim Cramer envious.
Targeted official actions
We made another update that brings back some prior functionality, albeit in a new and improved way.
The action centers and embedded action widgets automatically look up and show your advocates to whom they are sending their messages - or about to call - before clicking a single button. The functionality is otherwise exactly the same, with one small improvement to reduce latent friction.
We’ve made further improvements focused on email delivery, both for customer outbound emails and official target emails.
Current customers using the email broadcasts feature should inquire with our customer success team about the available email configuration options to enable this.
And both current and prospective customers running advocacy campaigns with a state or local focus can use aliased advocate email addresses to break through any email delivery challenges.
We shipped a major overhaul for the embeddable action widget.
Muster’s unique embeddable action widget is designed to fit seamlessly into customer websites. This allows customers to reuse their existing websites and craft campaign-specific microsites. The new version of our embeddable action widget uses clean styling with a highly responsive and customizable layout. The result is a widget that better matches customer site styling and seamlessly blends into the page as a single content component.
Advocacy isn’t limited to elected officials. Federal agencies solicit comments from the public for regulatory decisions.
Did you know that Muster supports advocacy targeting for regulatory dockets on Regulations.gov? We do! Advocacy customers interested in targeting federal (or state!) regulation comment periods should inquire about using this with Muster’s customer support.
We continue to improve the CRM, including feature additions and performance updates.
The latest addition allows customers to create list filters by contact phone number, segmenting by whether or not contacts can be reached by text message. This allows for precisely segmented action alerts and circle-backs (follow-ups) to maximize audience response.