Any organized effort to influence public perception of an issue, the policy-making process, or particular legislators is considered political advocacy. Nowadays, digital apps, social media, and the transition to mobile have together transformed the way that citizens connect with lawmakers, reinventing how constituents participate in the legislative process. Digital advocacy is the result of this innovation.
What is Digital Advocacy?
Digital advocacy describes efforts to mobilize constituents to participate in political advocacy through the use of technology. In this blog post, we are going to focus exclusively on one part of the puzzle that constitutes digital advocacy: online tools built specifically to mobilize constituents on behalf of a mission-oriented organization: advocacy software.
What Do Digital Advocacy Tools Do?
Digital advocacy tools enable organizations to influence the policy or regulatory process through collective civic engagement. The term, “digital advocacy”, broadly encompasses all online activities conducted by citizens directed towards influencing legislation or rules.
How is Digital Advocacy Affecting the Advocacy Industry?
The rise of digital advocacy is changing the way that public affairs practitioners, lobbyists and association professionals perform their traditional job roles. The increasing adoption of technology tools in the government relations space illustrates how much value these technology tools bring to the advocacy profession, and the political arena in general.
The ease-of-use factor associated with online political engagement programs make it fairly intuitive and cost-effective for interest and advocacy groups to engage in the legislative process. While most digital advocacy tools come at a cost to an organization using their services, the ROI on investing an online tool make the upfront cost worthwhile. This blog post outlines four key benefits digital advocacy solutions offer to advocacy practitioners. Digital advocacy is efficient, effective and and a key component to any strong government relations program.
To many nonprofit organization staff and lobbyists, political engagement from the grassroots level to the membership level is essential to meeting policy goals. Digital advocacy is increasingly becoming the source of success for policy victories by purpose-driven groups.