It's important to understand trends in lobbying and advocacy in order to ensure that your organization - or your client organization - can make an impact in the digital age.
It's undeniable that digital tools are more and more having an incredible impact on influencing public policy and on the government relations profession. From nonprofit staffs to lobbyists and everyone in between, the adoption of digital tools and strategies has proved valuable in shaping legislation and regulations. They have also applied data and analytics to a field once left up to hoping a meeting went well. Now nonprofits, associations, and government relations professionals can understand where their supporters lie, how many messages are going to legislators, and use that as proof of efficacy.
It's important to understand trends in lobbying and advocacy in order to ensure that your organization or your client organization can make the biggest impact in the digital age. Online grassroots advocacy continues to be on the rise while traditional forms of government relations are seeing a decline. It's clear there's a push among nonprofits and other organizations that lobby to get as many people that care about their cause involved.
Civic tech and digital advocacy tools are the future, but are they also the now? See the numbers below!
For more information on digital trends in advocacy and lobbying check out this blog post: Top Trends That Will Change How Digital Advocacy Works in 2017
Analytics benchmarking allows you to gather insight on which areas your nonprofit organization can improve for greater political advocacy success
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