5 Ways An Advocacy CRM Can Enhance Your Government Relations Work

1. On-Demand Location Intelligence for In-Person Meetings

Imagine being able to kick out a list of persons or businesses in a legislative district with just a few clicks. An advocacy CRM can do just that.

Advocacy CRMs put legislative district insights at your fingertips. Uncover your member or advocate footprint across the state and federal levels, map it, and take that information into critical meetings with legislators to tell the story of impact.

2. Defining Audience Segments In Your Advocate Network

No audience is monolithic.

Clearly defining the audience segments within your advocacy network has benefits across many facets of your organization's work. From capturing what issues are important to your advocates to creating more personalized outreach—advocacy CRMs are powerful in their list-building and segmentation capabilities for your government relations and advocacy work.

Read more: 5 ways to segment your contacts for more strategic, impactful advocacy.

3. Identifying Areas of Improvement for Advocate Engagement

One of the easiest ways to improve the grassroots piece of your government relations work is by identifying members or advocates who are not participating in your campaigns.

By having an advocacy CRM that is paired with your digital campaigns, you can easily filter that data and answer questions like "Which members haven't taken action in the last three campaigns?" or "What are the areas of interest or issues my advocates are most interested hearing about?"

4. Leveraging Grasstops Relationships

Grasstops relationships— those connections your supporters have with elected officials, can be a game-changer for your organization. By leveraging these relationships, you unlock access to key decision-makers while amplifying your advocacy efforts.

An advocacy CRM simplifies this process by allowing you to capture and organize information about these relationships easily. With a few clicks, you can query this data to set up strategic meetings between policymakers and your grasstops contacts, ensuring that the most credible voices deliver your message. This targeted approach enhances your advocacy impact and strengthens your organization's influence.

5. Growing Your Action Network For Grassroots Advocacy

Continuously expanding your action network is crucial to ensuring your grassroots advocacy efforts maintain steam even when you're not actively running a campaign.

Advocacy CRMs play a pivotal role in this ongoing growth by offering tools like signup forms that drive new advocate growth throughout the year. These forms can be strategically placed on your website, social media platforms, or email communications, capturing the interest of potential supporters who align with your cause. By maintaining a steady influx of new advocates, your organization can sustain momentum, ensuring that when the time comes to launch a new campaign, you have a ready and engaged network eager to take action.

Looking for effective strategies to grow your advocacy action network? Check out our blog — Advocate Acquisition: Five Ways to Quickly and Effectively Grow Your Grassroots Network

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