Recently, email service providers adopted a new protocol as a best practice for email protection: Domain-based Message Authentication, Reporting & Conformance (DMARC)
Recently, email service providers adopted a new protocol as a best practice for email protection: Domain-based Message Authentication, Reporting & Conformance (DMARC). This new security policy works by ensuring that emails coming from a domain that publishes a DMARC policy (i.e., @Yahoo!, @Gmail, @Hotmail, etc.) also originate from an email service provider who publishes a DMARC policy for their domain and NOT through a third-party server.
DMARC protocol affects nonprofit organizations who use email marketing platforms, advocacy tools, and other messaging services on their behalf. However, there isn’t a need to worry about your nonprofit’s email deliverability. Prior to the adoption of DMARC, other security frameworks were already standard across the email industry. Fortunately, software companies serving the nonprofit industry anticipate and resolve any hurdles associated with email deliverability stemming from new security standards. Muster, like other grassroots advocacy software companies, will ensure that your emails reach their intended audience.
If you have specific questions about how Muster handles the new DMARC update, please reach us at help@muster.com
Do you pay attention to metrics like email open rates? Do you know who your most active members are? Who is advocating and who is listening?
Here are a few best practices and guidelines for determining the appropriate frequency of emails to your membership.
Discover 2019 benchmarks for nonprofit email marketing, how to craft better emails, and optimize your email marketing campaigns.