Broadly defined as any organized effort to influence public perception/the policymaking process/particular legislators, political advocacy is evolving. New media platforms, social media channels, and smart mobile devices have together transformed the way that citizens connect with their representatives, reinventing how constituents can participate meaningfully in the legislative process. 

For more resources on advocacy and outreach strategy, visit our Political Advocacy Resources Center. 

Like what you see? We'd love to share some more insight with you. Connect with one of our Advocacy Specialists to learn more about using advocacy technology for your association.