The work of a nonprofiteer ain't easy. Your tech shouldn't be standing in the way of that work, either. With teams and data spread across different systems, or all-in-one technology just not meeting needs. It can feel like managing the tech that's supposed to empower you and enhance your work is another.
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What is Zapier?
For the uninitiated, Zapier is a platform that enables users to integrate their favorite web apps to automate processes across their business. These integrations are called zaps. It's a near-magical tool with endless combinations of connections that can automate and integrate workflows and applications across your nonprofit with zero coding or developer input.
A crash course in Zapier lingo
For those new to Zapier, there are a few key terms you'll need to know to understand how integrations and automation work. Apps on Zapier have two basic ways to interact with each other: Triggers and Actions. These triggers and actions are built into automated workflows called Zaps.
- Triggers
- Triggers are the starting point for your integrations. For example, a trigger for your nonprofit could be a contact signing up for your newsletter, an advocate taking action, or a supporter donating.
- Actions
- Actions are the follow-up behavior to triggers. The "then" in the "if-then" statement.
- Zaps
- Zaps are the integrations you build. These integrations take the form of workflows that can be as simple or complex as needed.
Why should your nonprofit use Zapier?
More likely than not, your nonprofit is using a tech stack with a variety of tools. There are few, dare I say zero, platforms that provide your nonprofit with all the solutions it needs under one roof and meet the complex needs of a nonprofit organization.
But you need your tools to talk with one another.
[a choir of angels] Ahhhhhhhhh
Hello Zapier. In a flash, you can enable your nonprofit's systems to integrate. ⚡️
How much is Zapier going to cost my nonprofit?
Free! No kidding. It's completely free to create an account and start building Zaps.
After that, pricing can scale depending on your usage and whether you use "Premium Apps" (e.g., Salesforce, QuickBooks Online, PayPal). That said, most apps are not "Premium Apps" and are available for you to connect with without the added cost.
Zapier even offers a discount for nonprofits, which you can apply for here. So, if you fall in love with creating zaps and want to invest more time and money into integrating your apps, Zapier has a program to help you save.
The Best Apps For Nonprofits On Zapier
🫶 Top Donor Management Apps on Zapier
Bloomerang's donor management platform helps nonprofits deliver a better, more cohesive giving experience to raise more funds and create lasting change. Its simple yet feature-rich solution includes donor management, fundraising tools, and volunteer management.
⚡️ Learn more about Bloomerang's Zapier integration.
The Responsive Fundraising Platform—Virtuous CRM is a comprehensive nonprofit CRM built to save time, simplify workflows, and retain more donors. Virtuous enables nonprofits to scale their donor engagement without having to scale their team with solutions that include a powerful CRM, donor engagement, and fundraising automation.
⚡️ Learn more about the Virtuous CRM Zapier integration.
📢 Top Nonprofit Advocacy App on Zapier
Muster's grassroots advocacy platform makes engaging your nonprofit's supporters in campaigns that impact public policy easy.
With flexible solutions for the modern nonprofit—empower your supporters to use their voice, create campaigns that influence local, state, and federal elected officials, and measure your nonprofit's impact. Muster can connect with your nonprofit's favorite apps via Zapier to seamlessly enhance your work with advocacy engagement data.
⚡️ Learn more about Muster's Zapier integration
💸 Top Nonprofit Accounting App on Zapier
With Quickbooks for nonprofits, you can simplify how you take, track, and manage donations. It is an excellent choice for any nonprofit, and features like expense sorting, detailed budget tracking, and reporting help you stay compliant. Integrate Quickbooks with your donor management and grant platforms to keep all your accounting data connected.
⚡️ Learn more about the Quickbooks Zapier integration
🤝 Top Team Collaboration App for Nonprofits on Zapier
The all-in-one work OS—Slack enables everyone across your nonprofit to collaborate and be more connected while working. While Slack is fantastic for communicating with your coworkers, it's also a great way to get notifications about when a donation or transaction occurs or when someone takes action on your nonprofit's advocacy campaigns.
⚡️ Learn more about Slack's Zapier integration
🤝 Top Email & SMS Marketing App for Nonprofits on Zapier
Mailchimp has all the tools to keep your nonprofit's marketing programs thriving. From email to sms—your organization can keep its supporters updated and engaged with powerful marketing campaigns. Mailchimp also offers registered nonprofits a discount.
⚡️ Learn more about the Mailchimp Zapier integration
How to get started with Zapier for your nonprofit.
1. Identify tasks, workflows, and solutions you want to automate/integrate
Before you start building workflows, you'll want to lay the groundwork and do some research.
- Go to Zapier and make sure your current solutions are available.
- What are the triggers and action available?
- What are you looking to accomplish?
- What solutions do you want to connect?
- What are the constraints around connecting those two solutions
For inspiration, you can go to any product page on Zapier, scroll down, and find premade recipes for tasks and workflows to get started. You can also see how two specific solutions interact by searching for pairing apps on a specific app's page.
2. Create a simple automation
The beauty of Zapier is that you can connect your apps and build automation without waiting for developers. So, the best thing to do is jump in and build a simple automation. This way, you can get a feel for how Zapier works.
Don't want to create an account but want to try Zapier? Check out this interactive demo of Zapier, where you can try building a Zap.
3. Test and evaluate
A handy feature of Zapier is that you can test Zaps right within the app without turning on your integration. I know that I fear connecting things and everything breaking, data getting ruined, etc., but not with Zapier! The ability to test your workflows and see where issues are before even turning them on is clutch.
4. Edit, add complexity to workflows, and turn it on.
Before you publish your workflow, it's good to review what you've built and make any edits you need to make. Now would also be an excellent time to add complexity to your workflows. Zapier also has a lot of built-in tools like filters, adding multiple paths to your workflows, delaying an action, etc.
Once you've done all of that, you're ready to turn on your workflow. You can kick back and relax as the automation takes over.
Conclusion
Zapier offers an invaluable solution for nonprofits to streamline operations and maximize impact. By automating processes and integrating essential tools, nonprofits can focus more on their mission and less on the complexities of technology.
With its user-friendly interface and cost-effective options, including discounts for nonprofits, Zapier empowers organizations to work smarter, not harder. Whether you're managing donors, advocating for change, or enhancing team collaboration, Zapier provides the flexibility and functionality needed to support your nonprofit's unique needs. So, take the leap and let Zapier revolutionize how your nonprofit operates.