Get the Most Out of Your Nonprofit's Website with Embedded Action Forms

Nonprofit leaders constantly seek innovative ways to engage supporters and amplify their impact across their websites. One powerful tool that has emerged is the use of embedded advocacy forms. These action forms streamline the process for supporters to take action and enhance the overall engagement experience by integrating seamlessly into your nonprofit's online presence.

Allowing visitors to participate in advocacy efforts without navigating away from your site creates a more cohesive and interactive environment that encourages deeper involvement. This blog will explore how embedded advocacy forms can transform your website into a dynamic engagement platform, driving immediate action and long-term support for your cause.

What is an Embedded Action Form?

Embedding an advocacy campaign directly into your website with an action form allows advocates to take action and send a message to elected officials without leaving the page.

4 Ways Embedded Action Forms Maximize Website Visits for Your Nonprofit

1. Adds another way for supporters to engage with your nonprofit

As a nonprofit leader, I'm sure you know the endless pursuit of keeping supporters engaged and finding touchpoints for those to interact with your org. In marketing, it can take a person 6 to 8 of those touchpoints to convert or become a sale. If we think of a donation as a sale, we must create a pathway of interactions to keep people engaged and connected to our org.

Embedded advocacy action forms are a simple yet effective way for supporters to engage with your nonprofit.

2. Removes friction from grassroots advocacy participation

The goal should always be to make it as easy as possible for supporters to interact and participate in whatever your nonprofit is doing. By embedding an action form on your nonprofit's website, you reduce the number of clicks a supporter needs to take action and send a message to their elected officials.

3. Connects advocates to your nonprofit's brand, values, and voice

Advocacy is a powerful narrative tool that can convey the story of your nonprofit, reinforcing its core values and solidifying its brand identity. Integrating advocacy efforts into your website creates a space where your mission and values are not just stated but actively demonstrated.

This approach allows supporters to see firsthand the impact of their involvement, making your nonprofit's story more relatable and compelling. As advocates engage with your cause through embedded action forms, they become part of a larger narrative that aligns with their values, fostering a sense of belonging and commitment. This alignment strengthens your brand and ensures that your message resonates with a broader audience, driving home the essence of what your nonprofit stands for and inspiring others to join your mission.

4. Acquire new supporters for your nonprofit's cause

Embedding an action form on your website is a strategic move to grow your supporter base and acquire new contacts, which is essential for building lasting relationships through your nonprofit's marketing efforts.

By providing a seamless and immediate way for visitors to engage with your cause, you capture their interest and contact information, allowing you to nurture these new connections over time. This direct interaction serves as a gateway to deeper involvement, as you can follow up with personalized communications, updates, and calls to action that resonate with their initial interest. As these new supporters become more familiar with your mission and values, they are more likely to become long-term advocates and contributors, enhancing your nonprofit's reach and impact.