Read expert insights and best practices for advocacy professionals and nonprofits.
What works on social media is always changing. These 5 proven strategies can support your advocacy campaign by raising awareness and driving action.
Here are two impactful ways that your nonprofit can meaningfully engage in the momentum leading up to the midterm elections.
List segmenting allows staff to make better decisions about operations, content, planning and everything in between.
As a whole, the world is becoming more and more data-driven. Here are three reasons why private companies need digital advocacy.
A member engagement strategy should include strategic contact year-round, particularly in terms of maintaining membership interest in your...
Implementing an advocacy program with a focus on involving your membership will strengthen membership engagement by connecting members with your...
If you are among the decision-makers evaluating from which advocacy vendor your organization will purchase advocacy software, consider the following...
Companies are increasingly under pressure from consumers to engage in social policy dialogue. Here are trends we expect to see shaping how companies...
Regardless of the type of online advocacy campaign, below are three tips you can use to amplify the grassroots reach of your initiatives online!
Many associations have social media accounts, but do not have a streamlined, coherent strategy to engaging with supporters and elected officials.
This blog post outlines three important metrics to monitor as you grow your grassroots advocacy campaign.
Close the gap between association advocacy and a company’s needs - find success by taking a grassroots approach to influencing legislative issues
A successful grassroots advocacy campaign involves multiple moving parts, but advocacy software can be a valuable addition to any legislative...
Nonprofits engaging in advocacy should look to Patagonia’s involvement in grassroots and political activism as a leading example of a civic-minded...
A Chamber of Commerce offers many substantial perks to its members. We’ve broken down potential value propositions into 4 categories, including...
Collecting non-dues revenue/ associations looking diversify their revenue stream should create other opportunities to collect non-dues revenue
It's important to understand trends in lobbying and advocacy in order to ensure that your organization - or your client organization - can make an...
Is Facebook still a viable social media channel for grassroots advocacy in 2020? See how you can best leverage it for your advocacy campaigns.
webinar: how to grow your grassroots advocacy webinar
When used with Muster's advocacy software, legislative tracking tools can provide you with the tools to take a comprehensive approach to advocacy
Advocacy campaign strategists and communications directors can draw lessons from this creative thought process to develop cohesive language...
Writing compelling messaging for an advocacy campaign requires strategy. We've outlined the steps to take to ensure you create goal-oriented content.