Warm weather, sunshine, and patriotic holiday weekends are upon us - it’s official, summer is just around the corner. Summer months also symbolize the end of many state legislative sessions, bringing about a slower-paced work environment and a renewed opportunity to debrief and prepare for the fall. The summer gives us an opportunity to reflect about the first few months of the year, assess what member engagement strategies have been effective and rework plans before autumn arrives.
Content marketing is a marketing tactic that involves the development and distribution of content that appeals to your target audience. For marketers at an advocacy organization, the key to successful content marketing is found in the deep understanding of what both concerns and motivates the group’s supporters to take action.
On April 22 1970, Earth Day was celebrated for the very first time. Since its inception, Earth Day has evolved into a holiday in which people all over the world honor the Earth and focus on environmental protection. Here are a few ways your Chamber of Commerce can celebrate Earth Day:
For many nonprofits, fundraising is essential. Luckily, dozens of software options exist that can simplify and enhance charitable organizations’ fundraising operations. We’re sharing four of our favorite nonprofit fundraising software solutions that we’ve recommended to our customers (Muster specializes in advocacy software). Also, let us know if we’re missing any great fundraising tools in the comments!
- 9:30 AM - Meeting
- 10:45 AM - Scheduled Call
- 12 PM - Lunch
- 1:30 PM - Software Demonstration
- 3:00 PM - Off-Site Visit/Meeting
- 4:45 PM - Scheduled Call
If your typical day in the office resembles anything like the schedule above, it can be hard to find the time to accomplish important tasks. Between meetings and travel, finding the time to get things done can present a challenge. Luckily, there's so many technology tools to integrate into your daily schedule to save time and become efficient at what you do in your association.
Regardless of budget, staff size, or issue area, utilizing savvy, cost-effective technology within your association will boost your productivity and help you maintain focus, helping to propel your association’s vision into reality.
Whether or not your business or organization’s leadership has chosen to publicly participate in the political arena, your team should be monitoring the latest political developments in order to determine if engagement would be beneficial - or necessary - at any point. In the current political climate, it is more important than ever for your organization to be proactive about preparing statements regarding relevant issues (especially in the event that your organization is involuntarily brought into public dialogue). Here are three tips to consider before taking a visible stand:
Are you headed to ASAE Annual? So are we! Whether your association is already a partner of ours or interested in exploring a different digital advocacy provider, we’d love to learn about how you engage in advocacy. Here are 5 reasons why you should stop by Muster's booth and meet our team:
Advocacy software is a key puzzle piece to assembling a modern government relations program. With a variety of different digital advocacy tools on the market today, it can be overwhelming to review each advocacy product thoroughly in order to make the right decision that fits your organization’s needs. If you are among the decision-makers evaluating from which advocacy vendor your organization will purchase advocacy software, consider the following 5 factors:
Muster is pleased to announce the opening of a new office space in Arlington, Virginia. Expanding into the greater D.C. area opens a new and exciting chapter for the team as the company grows its presence around the beltway.
Muster's legislative Action Centers are clean, intuitive advocacy hubs for citizens to connect with elected officials. Depending on how your association circulates an Action Center, your team may be interested in embedding the Action Center on a landing page, or elsewhere on your website.
In the second episode of our video mini-series, "How to Grow Your Grassroots Advocacy Network", our guest, Brian Cannon, Executive Director of OneVirginia2021, discusses online and offline tactics nonprofits can use to grow a political advocacy network. Brian brings over a decade of experience in non-profit leadership, community building, fundraising, and bipartisan advocacy for state policy issues. Click below to view the second installment of a three-part web series:
In the first episode of our video mini-series, "How to Grow Your Grassroots Advocacy Network", our guest, Brian Cannon, Executive Director of OneVirginia2021, lays out the key steps to building a supporter base. We were so honored to speak with Brian about this topic, who is truly an expert in the subject matter! Brian became the Executive Director of OneVirginia2021 in January 2015. He brings over a decade of experience in non-profit leadership, community building, fundraising, and bipartisan advocacy for state policy issues. Click below to view the first installment of a three-part video series:
If you've perused Muster's case studies or marketing materials, you've admired the graphic design work of Corey Vaughn. He has been a creative force on Muster's team for nearly a year. Corey studied Creative Advertising at Virginia Commonwealth University and keeps Muster's branding on point. Here are a few fun things to know about Corey:
If you attended Muster's first annual "Civic Engagement and Advocacy Panel", you may have met Khalil Grant. He has been an integral member of the Muster team for over a year now. A Virginia native, Khalil studied Creative Advertising at Virginia Commonwealth University and is a key player in driving Muster's operations forward. Here are a few fun facts about Khalil: