5 Ways Your Nonprofit Can Generate Non-Dues Revenue

By Khalil Grant on September 27, 2017 at 9:02 AM

For many small nonprofit organizations and associations, revenue generated from membership dues is nearly 50% less than top associations (source: Here). Because small organizations may have a limited audience to collect dues from, non-dues revenue is essential. Non-dues revenue is money that is made by an association that is not a membership fee. Collecting non-dues revenue can be difficult for small associations because of the challenges they face to support programs that could become a source for non-dues revenue. However difficult creating such programs may be, it is beneficial to diversify your organization’s revenue stream.     

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4 Things to Remember When Choosing Association Management Software (AMS)

By Jimmy Lenox on December 8, 2016 at 3:30 PM

Through our work with trade associations and nonprofit organizations, Muster has learned much about different association management software (AMS) and membership management software (MMS). Many associations use an AMS or MMS to streamline their organizing, event planning, communicating, and financial reporting efforts.

Topics: associations
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4 Basic Ways to Clean Up Your Association Membership Contact List

By Cleo Dan on October 27, 2016 at 3:00 PM

Maintaining your association's membership list is often one of the most complicated aspects of running the membership side of an association's day-to-day operations. Keeping your association membership list "clean" is necessary, and will save time and resources as your association grows. We outline 4 simple tips to help your association streamline contact list management:  

Topics: associations
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Association Advocacy in an Election Year

By Cleo Dan on September 13, 2016 at 10:30 AM

Just weeks away from the 2016 presidential election, political campaigns and citizen advocacy groups are ramping up efforts to support their preferred presidential nominee. As a tax-exempt organization, what is an association’s role in an election year? How can 501(c)(6) trade associations and other membership organizations engage in political elections?

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How to Solve the 3 Biggest Hurdles with Association Member Engagement

By Cleo Dan on August 11, 2016 at 3:30 PM

A solid membership engagement strategy is a core function of any member-based organization. Associations thrive on the support and involvement of the individuals, businesses and organizations they serve. Engagement is a two-way street, and relies on developing a genuine and reciprocal relationship between your membership and your association. When an association lacks a connection with its base, the association loses its power as a member-based organization. 

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ASAE Annual Meeting: 7 Tips for Association Professionals

By Cleo Dan on July 26, 2016 at 3:30 PM

Attending the ASAE Annual Meeting & Exposition Annual Meeting & Exposition? We'll see you there soon! August will be here before you know it. 

Association executives, directors, and other association professionals gather at the ASAE Annual Meeting every year to learn about new association technology tools and attend educational seminars for professional development. If you are an association leader attending the ASAE Annual Meeting, take advantage of this amazing event which offers great opportunities to advance your organization's mission by checking out the newest technologies on the market and learning from your peers. 

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3 Tips for Managing Your National Association’s State Chapters

By Nick Howe on June 16, 2016 at 12:00 PM

Many nationals associations have main headquarters focused on federal-level advocacy and work closely with different state and local chapters dispersed around the country. This “business model” is an effective way to spread your association’s messages from coast-to-coast. Many of today’s largest associations are structured this way. If your association maintains a national headquarters and extends its mission through state-level chapters, here are 3 tips to best manage your affiliate organizations:

Topics: associations
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5 Job Boards for Association Professionals

By Cleo Dan on May 25, 2016 at 11:27 AM

Whether you are a senior-level association professional looking for a career switch or a young professional just beginning your job search, the association world offers engaging and exciting job opportunities for professionals with different educational backgrounds, expertise, and interests. From marketing, member development, media relations and finance to legislative affairs, associations need savvy people with different skills to support an association's mission and membership. Good luck with your association job search! 

Topics: associations
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What Does Big Data Have to Do With Association Analytics?

By Max Schick on January 26, 2016 at 11:00 AM

In 2002, the Oakland Athletics baseball team tied the prestigious New York Yankees for the most wins in Major League Baseball. This might not seem too extraordinary- until you consider that the Athletics did it with a budget of almost $90 million less than the Yankees. This feat was so remarkable that its story was later turned into a New York Times bestseller and a blockbuster hollywood movie: Moneyball.

Moneyball gives an in-depth look into how the Oakland Athletics partnered with a Yale economist to manipulate ‘big data’ and create a winning franchise with a small bank account. In many ways, Moneyball’s story laid the groundwork for a massive shift in how we look at and use data - and not just in sports.

What does this data trend mean for nonprofits?

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3 Time Saving Tips for Nonprofit Leaders

By Joe Manriquez on January 14, 2016 at 3:30 PM

Nonprofit Executive Directors have to manage their time and wear several different hats in order to be effective. Nonprofit leaders need to have a deep understanding of what motivates their base, understand financial drivers, be persuasive, and know how to get the most out of a staff with limited resources. Not only that, but they need to do this in an environment that is constantly changing. Nonprofit organizations are consistently confronted by new technology, new ideas, and stiff competition for donor and supporters money and attention.

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Social Media 101 for Nonprofit & Association Leaders

By Cleo Dan on January 12, 2016 at 11:00 AM


Communicating with your membership solely through email and newsletters isn’t enough in the digital age we live in. Members expect more. Sharing important news and messages online are absolutely key to maintaining good relationships with your members, strengthening your organization’s online presence and sharing online advocacy action centers.The four main social media platforms that your association should be utilizing are:  Twitter, Facebook, LinkedIn and Instagram.

Need some inspiration first? Check out how digital tools are changing the association world:

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2 Tips for Association Execs from an Association Executive Director

By Cleo Dan on January 9, 2016 at 6:00 PM

We're thrilled to share advice from Bob Ramsey, CAE, who is the current executive director for the Virginia College of Emergency Physicians. He provides insight into his experience in the association world and gives us two important tips for effective association leadership. 

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The Case for Advocacy Software to Strengthen a Lobbying Team

By Cleo Dan on July 9, 2015 at 1:59 AM

The civic technology sector is an emerging marketplace in the United States. Technology advancements, new social media platforms, and the increased use of mobile platforms are key factors influencing how citizens and organizations communicate with their legislators and participate in politics. The government relations space has been transformed by the emergence of digital tools in recent years, both in the hands of constituents and elected officials themselves. In terms of public policy and nonprofit advocacy, online advocacy channels provide a meaningful way for associations, charitable organizations, and other advocacy groups to participate in the legislative process.  

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7 Ways to Get the Most Out of Association Conferences

By Cleo Dan on May 13, 2015 at 3:53 AM

Association executives, directors and other stakeholders gather at national conferences every year to learn about available software products that fill a need for their organizations. Participating in an association or nonprofit conference as an exhibitor is a significant  and exhilarating opportunity to share our product with a diverse audience of interested attendees from different industries. Similarly, if you are an association professional attending a conference or trade show, these events offer great opportunities to advance your organization by checking out the newest technologies on the market.

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What Associations Can Do to Increase Online Advocacy Analytics

By Cleo Dan on April 29, 2015 at 3:58 AM


Analytics will always be instrumental to those of us involved in advocacy initiatives and government relations. Understanding and measuring the success of your Action Alerts is critical in learning how to best activate your grassroots base for future campaigns. Effective digital advocacy programs rely on compelling content, so let’s talk a bit about how to get analytics where you want them to be. 

 

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Why Associations Need to Know Tech Buzzwords

By Cleo Dan on April 15, 2015 at 5:08 AM

 

What technology or software-related terms should you know to give your association an edge? Technology is a constantly evolving industry. Because of this, association and nonprofit professionals need to stay aware of technology trends and buzzwords in order to stay ahead of the curve. Chances are, most of these terms apply to digital and marketing strategies you currently employ. We’ve compiled a basic of list of terms that are frequently used across various industries that rely on technology. 

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