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3 Signs You Should Invest Advocacy Software for Member Engagement

By Cleo Dan on May 8, 2018 at 11:02 AM

 

Most professional trade associations are equipped with association management software (AMS) to streamline their contact management operations. From collecting dues and membership records to event management, a good AMS is a useful tool membership-based organizations. Association management software can alleviate painpoints associated with organizing membership online, but an AMS doesn't provide member engagement opportunities to the same degree as an advocacy platform.

Membership engagement requires strategic planning and continuous nurturing- whether through events, email messaging, social media interaction or personal outreach. The often-overlooked area of membership engagement comes in the form of advocacy software. Implementing a strong advocacy program with a special focus on involving your membership will strengthen membership engagement by connecting members with your association. Below are 3 signs that show that your organization should invest in advocacy software: 

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3 Reasons to Buy Advocacy Software

By Jake Belvin on December 6, 2017 at 2:04 PM

A successful grassroots advocacy campaign involves multiple moving parts, but advocacy software can be a valuable addition to any legislative strategy. Making it easier to get members engaged and keep them engaged allows the entire organization to have bigger voice. This bigger voice means more influence on elected officials and impacting public policy that favors your organization. Below are three reasons your organization should consider purchasing advocacy software: 

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3 Tips to Execute a Successful Advocacy Campaign

By Cleo Dan on January 31, 2017 at 3:05 PM

By definition, a “campaign” involves a series of initiatives aimed at producing a specific result. With that in mind, a well-designed advocacy campaign should include multiple activities that work harmoniously towards achieve an objective. When trade associations and/or nonprofit organizations seek to influence public policy through advocacy campaigns, these groups are striving for grassroots support, media exposure, and ultimately a change in policy surrounding an issue or a specific piece of legislation. In other words, an advocacy campaign is no small feat, and requires time to plan and carry out in order to reach legislative goals.

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3 Ways Grassroots Advocacy Software Can Strengthen Your Community

By Corey Vaughn on August 26, 2016 at 3:00 PM

How do grassroots advocacy software and community advocacy intersect? As a leader or member of an organization you know that, more important than anything, are the community members that care about your cause. They’re the ones who help put in the footwork to make a positive change happen, especially in grassroots advocacy. It can be difficult to get your community engaged especially when you need them the most. That’s where the wonders of grassroots advocacy software come in:

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4 Advocacy Software Problems and Their Solutions

By Joe Manriquez on May 19, 2016 at 11:41 AM

 

The use of digital advocacy tools and grassroots advocacy software is on the rise. Increasingly, association professionals and those involved in government relations are using advocacy software to supplement their traditional public policy strategies.

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How Much Will Advocacy Software Cost My Organization?

By Joe Manriquez on April 21, 2016 at 11:00 AM

 

Mobilizing membership and supporters on advocacy issues is becoming increasingly important to public affairs and legislative teams all over the country. Often, online advocacy supplements an organization’s government relations strategy; however, the cost of the software is often a deciding factor in which advocacy software an organization selects. The decision to purchase any advocacy software almost always involves a discussion with board members and key stakeholders within the organization because advocacy software can be an investment. 

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The Top Grassroots Software for Nonprofits

By Abby Curcio on February 19, 2016 at 3:28 PM

Muster’s client base encompasses a wide range of organizations from charitable organizations to trade and professional associations. Our online advocacy and communications tools provide an affordable and effective way for organizations to engage their members on legislative initiatives.

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Is my organization allowed to lobby? Rules for 501c (3) and 501c (6)

By Cleo Dan on August 26, 2015 at 1:12 AM

Often, we’ll receive emails from staff at 501c (3) organizations stating that because of their IRS classification, they cannot and do not engage in any advocacy. This is a misperception. Be advoca-savvy (ok, so this word doesn’t quite work…but you get the idea! Be savvy about advocacy and you won’t run into IRS tax dilemmas).

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4 Reasons Online Advocacy Improves Your Approach to Influencing Public Policy

By Cleo Dan on July 22, 2015 at 1:49 AM

 

We’ve worked extensively with both association and nonprofit professionals, learning how these leaders engage their members and supporters in their organization's legislative and political advocacy initiatives. 

As we continue to speak with professionals involved in government relations with nonprofit organizations, the more we understand how significant the method is that they use to execute their advocacy strategy. Here are four reasons why using an online advocacy service can improve your method to approaching advocacy and net greater legislative results:

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The Case for Advocacy Software to Strengthen a Lobbying Team

By Cleo Dan on July 9, 2015 at 1:59 AM

The civic technology sector is an emerging marketplace in the United States. Technology advancements, new social media platforms, and the increased use of mobile platforms are key factors influencing how citizens and organizations communicate with their legislators and participate in politics. The government relations space has been transformed by the emergence of digital tools in recent years, both in the hands of constituents and elected officials themselves. In terms of public policy and nonprofit advocacy, online advocacy channels provide a meaningful way for associations, charitable organizations, and other advocacy groups to participate in the legislative process.  

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