“Stories constitute the single most powerful weapon in a leader’s arsenal.”
It’s no secret how pivotal social media, especially Facebook, is to a successful grassroots advocacy campaign and more often than not it's going to be how someone who isn't a member of your organization finds your advocacy campaign. And while tracking pixels, targeted audiences, ads, and boosted content are important — there are fundamental practices that get overlooked that can up engagement rates and the efficacy of your advocacy.
Social media presents a variety of opportunities to amplify the influence of your digital advocacy campaign. These online outreach effortscan support your advocacy campaign by raising awareness and extending the impact your messaging. We've assembled several ideas you can use today to intensify your advocacy campaign's presence.
There is a growing trend among advocacy organizations and Government Relations Professionals to incorporate social media as part of their digital strategy. In fact, a strong digital advocacy strategy often includes social media as a cornerstone of engagement. Social media can support
your advocacy campaign by extending the reach and influence of your mission-critical
agenda. Pushing your messaging out efficiently online will work to amplify public exposure
around your grassroots campaign. Take a look at these social media advocacy trends the Muster team has curated.
Image Source: HowToStartABlogOnline.net
Amplifying grassroots and media attention around your advocacy campaign requires a multi-faceted approach. Aside from traditional grassroots tactics (such as email broadcasts, door-to-door strategies, phone calls, etc.) social mediacan support your advocacy campaign by extending the reach and influence of your mission-critical agenda.
Communicating with your membership solely through email and newsletters isn’t enough in the digital age we live in. Members expect more. Sharing important news and messages online are absolutely key to maintaining good relationships with your members, strengthening your organization’s online presence and sharing online advocacy action centers.The four main social media platforms that your association should be utilizing are: Twitter, Facebook, LinkedIn and Instagram.
Need some inspiration first? Check out how digital tools are changing the association world: