How To Increase Nonprofit Email Marketing Engagement

By Ash Salleh on November 7, 2019 at 1:45 PM

[This is a guest post from our friends over at CampaignMonitor]

When thinking about how to improve their email marketing engagement, nonprofit marketers look at their email metrics. They analyze a wide range of data to determine opportunities for improvement.

This is a proven strategy. After all, analytics is—and will always be—crucial nonprofit email marketing and email marketing as a whole.

That being said, marketing is often about thinking outside the box. As a nonprofit marketer, you should always seize your opportunity to use new ideas and techniques. And improving email marketing engagement is no exception.

In addition to analytics, there are other ways for you to improve your email marketing metrics.

Enter nonprofit email marketing benchmarks.

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ASAE Annual Meeting: 7 Tips for Association Professionals

By Cleo Dan on July 26, 2016 at 3:30 PM

Attending the ASAE Annual Meeting & Exposition Annual Meeting & Exposition? We'll see you there soon! August will be here before you know it. 

Association executives, directors, and other association professionals gather at the ASAE Annual Meeting every year to learn about new association technology tools and attend educational seminars for professional development. If you are an association leader attending the ASAE Annual Meeting, take advantage of this amazing event which offers great opportunities to advance your organization's mission by checking out the newest technologies on the market and learning from your peers. 

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Why Your Nonprofit Should Lobby Lawmakers [Part 1]

By Abby Curcio on March 1, 2016 at 11:00 AM

Nonprofits play an important role in our society. These organizations address the needs of vulnerable communities and build awareness around issues that are often neglected. Given the nature of their work, it is crucial that nonprofits work to inform the public policy debate and advocate on behalf of the communities they serve. 

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The Top Grassroots Advocacy Software for Nonprofits

By Abby Curcio on February 19, 2016 at 3:28 PM


(Blog Updated 10/28/2019 to reflect changes in grassroots advocacy software market)

Grassroots advocacy software is a key component to any nonprofit's public policy efforts and they give organizations a leg up in engaging their member and supporter networks with elected officials. As the advocacy software space continues to grow nonprofits will have access to newer and better tools. We've put together a list (in no particular order) of some of the top available options for nonprofits:
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4 Reasons Nonprofit Donors Stop Donating

By Jessica Evans on February 2, 2016 at 11:46 AM

In a study conducted by Adrian Sergeant, Director of the Centre for Sustainable Philanthropy, nonprofit donors who stopped donating to an organization (during the preceding eighteen-months) explained why they stopped giving. The study found the following top 3 reasons for the discontinuation of financial support: 

Reasons nonprofit donors stop donating:

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3 Time Saving Tips for Nonprofit Leaders

By Joe Manriquez on January 14, 2016 at 3:30 PM

Nonprofit Executive Directors have to manage their time and wear several different hats in order to be effective. Nonprofit leaders need to have a deep understanding of what motivates their base, understand financial drivers, be persuasive, and know how to get the most out of a staff with limited resources. Not only that, but they need to do this in an environment that is constantly changing. Nonprofit organizations are consistently confronted by new technology, new ideas, and stiff competition for donor and supporters money and attention.

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Social Media 101 for Nonprofit & Association Leaders

By Cleo Dan on January 12, 2016 at 11:00 AM


Communicating with your membership solely through email and newsletters isn’t enough in the digital age we live in. Members expect more. Sharing important news and messages online are absolutely key to maintaining good relationships with your members, strengthening your organization’s online presence and sharing online advocacy action centers.The four main social media platforms that your association should be utilizing are:  Twitter, Facebook, LinkedIn and Instagram.

Need some inspiration first? Check out how digital tools are changing the association world:

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7 Ways to Get the Most Out of Association Conferences

By Cleo Dan on May 13, 2015 at 3:53 AM

Association executives, directors and other stakeholders gather at national conferences every year to learn about available software products that fill a need for their organizations. Participating in an association or nonprofit conference as an exhibitor is a significant  and exhilarating opportunity to share our product with a diverse audience of interested attendees from different industries. Similarly, if you are an association professional attending a conference or trade show, these events offer great opportunities to advance your organization by checking out the newest technologies on the market.

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What Associations Can Do to Increase Online Advocacy Analytics

By Cleo Dan on April 29, 2015 at 3:58 AM


Analytics will always be instrumental to those of us involved in advocacy initiatives and government relations. Understanding and measuring the success of your Action Alerts is critical in learning how to best activate your grassroots base for future campaigns. Effective digital advocacy programs rely on compelling content, so let’s talk a bit about how to get analytics where you want them to be. 

 

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Why Associations Need to Know Tech Buzzwords

By Cleo Dan on April 15, 2015 at 5:08 AM

 

What technology or software-related terms should you know to give your association an edge? Technology is a constantly evolving industry. Because of this, association and nonprofit professionals need to stay aware of technology trends and buzzwords in order to stay ahead of the curve. Chances are, most of these terms apply to digital and marketing strategies you currently employ. We’ve compiled a basic of list of terms that are frequently used across various industries that rely on technology. 

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