Nonprofits engaging in advocacy should look to Patagonia’s involvement in grassroots and political activism as a leading example of a civic-minded company. Revered for its outdoor gear and apparel, Patagonia has also built an impressive reputation as an environmental champion. A self-described “Activist Company”, Patagonia has proven its commitment to environmental causes for decades (according to this article, Patagonia has hosted grassroots trainings for 20 years!) In recent months, Patagonia has emerged as a trailblazer in the defense of public lands through the use of digital advocacy tools. With the aid of online advocacy, Patagonia inspired civic engagement among like-minded citizens by empowering them through political participation. Here are four things nonprofit organizations can learn from Patagonia’s remarkable environmental activism:
Creating compelling language for an advocacy campaign is an exercise that can be supported by a communications framework. We've put together a brief overview to help you create interesting, goal-oriented advocacy content so can support your advocacy mission.