February was a doozy! We saw incredible usage of our platform at the local, state, and federal levels. From products to data, we're making progress on all fronts. Read on to see how we're making progress.

Product Updates

Our team continues development work on "Muster 2.0," and we've carefully begun beta testing with select customers. This has provided valuable feedback to the development team and immediate business impact for these customers.

The CRM tool by itself has allowed one customer to build a nationwide, hyper-local advocacy campaign. They're segmenting advocates down to and across municipal districts in conjunction with custom business attributes. This means they know exactly who to activate for each step in their campaign and gives them the ability to identify super advocates within their network.

On top of great progress on our new CRM — our new advocacy and marketing platforms are coming together nicely, which you'll hear more about soon!

Data Updates

Our data team has been doing a fantastic job cultivating and expanding our local dataset to improve targeting and segmenting capabilities for customers. With this local-level data and the Muster CRM's subsequent release, users will have the hyper-local targeting for creating supporter lists and advocacy campaigns.

Wrapping Up

We're excited about rolling out Muster 2.0 in full. Thus far, the CRM beta has been a resounding success and is the first pivotal step to releasing our new platform, and we can't wait to get it to everyone.

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The Muster team headed into 2021 full-steam ahead — proud of everything we accomplished in 2020 amid a pandemic. We also understood there was a lot of work to be done in 2021 to serve our customers better, and one month in, we've hit the ground running. We're excited about what we have in store, from our team expanding to new product offerings, and that's the intention of this monthly addition to our blog. We'll be updating you regularly on product, data, and company news to keep you in tune with everything new at Muster. 

If you've perused Muster's case studies or marketing materials, you've admired the graphic design work of Corey Vaughn. He has been a creative force on Muster's team for nearly a year. Corey studied Creative Advertising at Virginia Commonwealth University and keeps Muster's branding on point. Here are a few fun things to know about Corey: 

If you attended Muster's first annual "Civic Engagement and Advocacy Panel", you may have met Khalil Grant. He has been an integral member of the Muster team for over a year now. A Virginia native, Khalil studied Creative Advertising at Virginia Commonwealth University and is a key player in driving Muster's operations forward. Here are a few fun facts about Khalil: 

At Muster, we’re passionate about building the newest and greatest technology to bridge the gap between policymakers and mission-oriented organizations and associations. Our product development process is greatly informed by discussing digital advocacy ideas with the amazing association and nonprofit leaders we work with. Thanks to their insight and feedback, we've been hard at work improving Muster, as we strive to be the best digital advocacy tool for our clients. We are happy to announce these exciting new features that will supplement our new software we released earlier this month:

Often, we’ll receive emails from staff at 501c (3) organizations stating that because of their IRS classification, they cannot and do not engage in any advocacy. This is a misperception. Be advoca-savvy (ok, so this word doesn’t quite work…but you get the idea! Be savvy about advocacy and you won’t run into IRS tax dilemmas).