Muster Monthly Update - March 2021

By Corey Vaughn on March 5, 2021 at 3:32 PM

February was a doozy! We saw incredible usage of our platform at the local, state, and federal levels. From products to data, we're making progress on all fronts. Read on to see how we're making progress.

Product Updates

Our team continues development work on "Muster 2.0," and we've carefully begun beta testing with select customers. This has provided valuable feedback to the development team and immediate business impact for these customers.

The CRM tool by itself has allowed one customer to build a nationwide, hyper-local advocacy campaign. They're segmenting advocates down to and across municipal districts in conjunction with custom business attributes. This means they know exactly who to activate for each step in their campaign and gives them the ability to identify super advocates within their network.

On top of great progress on our new CRM — our new advocacy and marketing platforms are coming together nicely, which you'll hear more about soon!

Data Updates

Our data team has been doing a fantastic job cultivating and expanding our local dataset to improve targeting and segmenting capabilities for customers. With this local-level data and the Muster CRM's subsequent release, users will have the hyper-local targeting for creating supporter lists and advocacy campaigns.

Wrapping Up

We're excited about rolling out Muster 2.0 in full. Thus far, the CRM beta has been a resounding success and is the first pivotal step to releasing our new platform, and we can't wait to get it to everyone.

Don't forget to subscribe to our blog to get the latest product updates from Muster!

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Muster Monthly Update - February 2021

By Corey Vaughn on February 1, 2021 at 7:35 PM

The Muster team headed into 2021 full-steam ahead — proud of everything we accomplished in 2020 amid a pandemic. We also understood there was a lot of work to be done in 2021 to serve our customers better, and one month in, we've hit the ground running. We're excited about what we have in store, from our team expanding to new product offerings, and that's the intention of this monthly addition to our blog. We'll be updating you regularly on product, data, and company news to keep you in tune with everything new at Muster. 

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