Why You Should Be Using Patch-Through Calls In Your Advocacy

By Corey Vaughn on September 13, 2019 at 10:56 AM

In 2019 it seems as though there are endless ways for constituents to engage with elected officials — some representatives going as far as having live Facebook and Instagram streams where they can chat, take questions, and learn more from their constituents. For nonprofit professionals or organizations, who have to engage supporters in grassroots advocacy the de facto choice is often emailing legislators. Which makes sense, it’s an easy ask from supporters and with advocacy software you can have a form message locked and ready to go while capturing great analytics. I ask you this though, when was the last time you ran a patch-through call campaign? Find out below why using more patch-through call advocacy campaigns may improve your efforts and yield better results for your organization. 

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2 Tips to Prepare for Midterm Elections as an Advocacy Group

By Cleo Dan on August 9, 2018 at 2:46 PM

“Don’t boo, vote” - the legendary words of former President Barack Obama have gained renewed relevance in today’s political climate. With midterm elections closely approaching us in November, nonprofit advocacy groups (with 501(c)(3) status) should commit to remaining steadfastly nonpartisan and focus efforts on voter outreach and candidate education.

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Video: Strategies to Grow an Advocacy Network

By Cleo Dan on July 12, 2017 at 3:12 PM

In the third episode of our mini-series, "How to Grow Your Grassroots Advocacy Network", our guest, Brian Cannon, Executive Director of OneVirginia2021, discusses the basics of lobbying and how branding influences grassroots advocacy. Brian brings over a decade of experience in non-profit leadership, community building, fundraising, and bipartisan advocacy for state policy issues. Click below to view the second installment of a three-part web series:  

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Offline and Online Tactics to Grow Your Advocacy Network

By Muster Staff on June 6, 2017 at 11:16 AM

In the second episode of our video mini-series, "How to Grow Your Grassroots Advocacy Network", our guest, Brian Cannon, Executive Director of OneVirginia2021, discusses online and offline tactics nonprofits can use to grow a political advocacy network. Brian brings over a decade of experience in non-profit leadership, community building, fundraising, and bipartisan advocacy for state policy issues. Click below to view the second installment of a three-part web series: 

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Video: The First Steps to Growing Your Grassroots Advocacy Network

By Muster Staff on April 25, 2017 at 12:02 PM

In the first episode of our video mini-series, "How to Grow Your Grassroots Advocacy Network", our guest, Brian Cannon, Executive Director of OneVirginia2021, lays out the key steps to building a supporter base. We were so honored to speak with Brian about this topic, who is truly an expert in the subject matter! Brian became the Executive Director of OneVirginia2021 in January 2015. He brings over a decade of experience in non-profit leadership, community building, fundraising, and bipartisan advocacy for state policy issues. Click below to view the first installment of a three-part video series: 

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What is Digital Advocacy?

By Cleo Dan on April 14, 2016 at 10:30 AM

Any organized effort to influence public perception of an issue, the policy-making process, or particular legislators is considered political advocacy. Nowadays, digital apps, social media, and the transition to mobile have together transformed the way that citizens connect with lawmakers, reinventing how constituents participate in the legislative process. Digital advocacy is the result of this innovation.

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3 Ways Nonprofit Organizations Can Build Social Capital

By Cleo Dan on March 10, 2016 at 11:19 AM

In a democratic society, citizens have the freedom to organize and form social networks, movements, and cause-oriented groups. 

Social capital refers to the collective importance of relationships among individuals, and the beneficial effect of these social networks on the greater good. It’s not strictly a general assessment about how friendly a group of people can be -- social capital is important.

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A 3-Pronged Approach to Digital Advocacy

By Cleo Dan on March 18, 2015 at 6:14 AM

 

In the increasingly digital world where all nonprofits and associations operate, technology has dramatically changed the way that advocacy is conducted. Gone are the days when grassroots advocacy meant canvassing door-to-door or wielding megaphones to amplify one’s voice. Innovation in technology has not only enhanced organizations’ general effectiveness in achieving their policy goals, but also completely transformed the way that communication occurs between an organization and its contacts. To this end, groups on a mission to influence public policy need to integrate digital tools into their advocacy strategies. We’ve created a three-pronged approach to evaluating the reasons why it is vital to leverage new technology as a key to affecting social change (as you can tell, we LOVE the intersection between advocacy and technology!):

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