
Choosing the right advocacy software shouldn't be complicated. You need a tool that helps you engage supporters, communicate with elected officials, and measure your impact without slowing you down.
Muster gives nonprofits, associations, and others a simple, reliable, and powerful platform that fits the way you work.
Below are five reasons organizations switch to Muster:

1. Ease of Use
Muster is designed so that both advocacy beginners and seasoned pros can launch a grassroots advocacy campaign quickly. Technical skills or long training sessions are not needed here. With an easy-to-navigate product, intuitive workflows, and user-friendly analytics and reporting dashboards, it's no wonder that advocacy teams love Muster.
What this means for you:
- Shorter ramp-up times, faster results
- Get your advocacy campaigns up and running fast without the headaches associated with legacy/outdated advocacy tools.
- Clear reporting without having to dig through menus
- Easy-to-read dashboards and exportable Excel and PDF files for analytics and reporting make understanding performance simple.
- Powerful features are easy to access
- The features you need to build truly powerful advocacy campaigns are right at your fingertips and easy to access with intuitive workflows.


2. Exceptional Customer Support
Muster is continually rated by G2 as the industry-leader in support. The team at Muster is dedicated to ensuring organizations feel confident as they launch their campaigns and grow their advocacy program.
Support should never feel like an afterthought. The team at Muster is known for being responsive, knowledgeable, and genuinely invested in your success.
What users say about Muster's customer support:
"I appreciate how straightforward it is to use Muster for my organization's e-advocacy campaigns. In addition, their help desk is *fantastic* - they always get right back to me with an on-target solution to whatever I'm looking for." — Brad K., Director of Public Policy
"Muster is extremely easy to use, making it a great tool for novice users and seasoned organizers alike. It delivers everything it promises, and is backed up by excellent and responsive customer service and support." — Laura E., Vice President of Public Policy
"The product is very easy to use and allows for quick access to our members, lawmakers, and other stakeholders. The customer service provided by the team at Muster is second-to-none!" — Maura P., Associate VP of RPAC Development
What you can expect:
- Fast replies from real people
- Personalized guidance when you need it
- Help that goes beyond troubleshooting

3. Flexible Plans and Pricing
Every organization has different needs. Muster offers plans built to meet the needs of nonprofits, associations, and advocacy groups where they are, and the flexibility to add-on tools as they grow their impact.
For example, some organizations may already have a CRM in place and need a solution to create advocacy forms, send messages to elected officials, and report on campaign performance. Muster's Advocacy Only plan does just that. And with our Zapier integration, you can send advocate data back to your current CRM to keep your contact database up to date.
Benefits of Muster's flexible pricing and plans include:
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Plans for organizations of all sizes
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Tailored solutions to meet your specific advocacy and product needs
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Options to scale as your advocacy program expands
This makes it easy to get started and stay within budget.

4. Comprehensive, feature-rich advocacy solutions
Muster combines simplicity with robust functionality across all of its solutions. You get the tools you need to activate supporters and influence policy, all in one place.
Key Advocacy Campaigns Features
- Responsive, mobile-friendly campaign landing pages
- Embeddable action forms (CSS for customization)
- Local, State, and Federal officials targeting
- Regulatory advocacy
- Email and click-to-call advocacy
- Analytics and reporting dashboard
- Exportable analytics and reporting
- Message rotation and message mapping
- Landing page auto-fill with third-party email platforms
- Zapier integration (free)
- and more
Key Advocacy CRM Features
- Contact management
- Easy contact upload wizard
- Local, State, and Federal district filtering
- Advocate district matching and auto-segmentation
- Advocate mapping
- Contact sign-up forms
- Custom fields
- Grasstops relationship tracking

How to migrate to Muster from your previous advocacy vendor
Migrating to a new tool is one of the biggest hurdles teams face in adopting better solutions. Muster's focus on ease of use and customer service means getting an entire team started with Muster requires little friction. And Muster's advanced contact data import tooling ensures you can pick up where you left off.
Switching to Muster from another vendor is incredibly straightforward, whether you're bringing over a contact list to upload or only using Advocacy Campaigns to launch grassroots campaigns.
Step 1: Export your data from your current advocacy platform
Before cancelling your current advocacy tool, ensure all your data is exported to avoid losing access to it.
Contact your vendor's support to obtain your contacts if they cannot be exported directly on your end.
Next, follow this article to get up and going on Muster.
Step 2: Set up your Muster account
Invite account admins. Get your team access to Muster by easily sending them an invite from Muster's settings page in your account.
Schedule your onboarding and training call. Once your account is set up, you'll receive a link to schedule a personalized onboarding and training session to help you get up and running and answer any lingering questions you might have as you get started.
Upload a contact list. (if necessary) If you're utilizing Muster's Advocacy CRM for contact management and list segmentation, you'll want to upload your contact list using our easy-to-use list upload tool. (Pro tip: set up your custom fields before uploading your list)
Set up any integrations. One of the great perks of Muster compared to other advocacy tools is its ability to connect with other systems.
- Zapier lets you build custom automations and connections between applications.
- Salesforce AppExchange app pulls in district and advocacy activity data into Salesforce.
Step 3: Inform your members and supporters (optional)
Not entirely necessary, but letting your members and supporters know builds knowledge and trust. It can also help prime your audience to be on the lookout for upcoming advocacy campaigns that they can engage in.
Step 4: Launch a campaign
Now you're ready to start making an impact. Launching a campaign in Muster is quick and easy.
Build your action center landing page. In just 4 steps you can build a campaign that moves mountains and gives your organization a voice in the halls of power.
Once you create your campaign you can use Muster's email and text marketing tools or use your own marketing tools (MailChimp, ConstantContact, Hubspot, etc) to share it with your network. Embed the campaign on your website, share on social media, and more to keep the momentum up.
Ready to Make the Move?
It’s easy to see why organizations like yours view Muster as the leading advocacy platform for maximizing their grassroots impact.
From transparent pricing structures to world-class advocacy features and customer support, we’re committed to helping nonprofits and associations accomplish their public policy goals .
Schedule a 30-minute demo today and discover how you can up your advocacy game through our advocacy platform!