Major companies are turning towards advocacy after facing increased pressure to get involved in social and policy issues. According to Public Affairs Council, over 60% of the 92 companies surveyed said that they have been pressured to get involved in social issues, with 74% indicating that pressure will continue to trend up. Whether it be human rights, environmental sustainability, and education, businesses are shifting their business model to a more socially responsible one. As a whole, the world is becoming more and more data-driven. Here are three reasons why private companies should harness the power of digital advocacy:
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Social media provides many opportunities to amplify an association's messaging. Developing a solid social media strategy is great way to focus on your advocacy objectives while reaching supporters and rallying them around your advocacy goals. Many associations have social media accounts, but don't use them effectively and do not have a streamlined, coherent strategy to engage with their audience online.
Let’s say you’ve organized your membership list, activated your advocates utilizing a digital advocacy platform and sent an online Action Alert. The last step is to examine the progress of your grassroots advocacy campaign and measure its success. But how do you know which metrics to analyze? This blog post outlines three important metrics to monitor as you grow your grassroots advocacy campaign.
For many small nonprofit organizations and associations, revenue generated from membership dues is nearly 50% less than top associations (source: Here). Because small organizations may have a limited audience to collect dues from, non-dues revenue is essential. Non-dues revenue is money that is made by an association that is not a membership fee. Collecting non-dues revenue can be difficult for small associations because of the challenges they face to support programs that could become a source for non-dues revenue. However difficult creating such programs may be, it is beneficial to diversify your organization’s revenue stream.