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How companies benefit from mobilizing citizen advocates

By Khalil Grant on June 20, 2018 at 11:23 AM

Major companies are turning towards advocacy after facing increased pressure to get involved in social and policy issues. According to Public Affairs Council, over 60% of the 92 companies surveyed said that they have been pressured to get involved in social issues, with 74% indicating that pressure will continue to trend up. Whether it be human rights, environmental sustainability, and education, businesses are shifting their business model to a more socially responsible one. As a whole, the world is becoming more and more data-driven. Here are three reasons why private companies should harness the power of digital advocacy:

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Top Bill Tracking Software for Nonprofits

By Cleo Dan on April 6, 2017 at 11:16 AM

When paired with grassroots advocacy software, a legislative tracking service can empower your team with the digital tools to take a comprehensive approach to advocacy strategy. Legislative tracking software allows users to follow the legislative journey of bills that are of interest to them. We've compiled a list of legislative tracking services that your organization can use in conjunction with Muster's robust advocacy communications tools: 

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Association Advocacy in an Election Year

By Cleo Dan on September 13, 2016 at 10:30 AM

Just weeks away from the 2016 presidential election, political campaigns and citizen advocacy groups are ramping up efforts to support their preferred presidential nominee. As a tax-exempt organization, what is an association’s role in an election year? How can 501(c)(6) trade associations and other membership organizations engage in political elections?

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How Location-Based Data Can Affect Political Advocacy: “Geocoding” versus “ZIP-to-District Matching”

By Cleo Dan on July 7, 2016 at 11:00 AM


"The problem of figuring out who represents a given citizen is tougher than you might think", the Sunlight Foundation suggest (in this blog post). For companies and organizations with a need to determine what legislators represent their constituents, location-based data is the engine of the constituent matching machine. In terms of political advocacy software, the technological parameters behind the platform directly influence the accuracy of constituent matching. 

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How Associations Can Drive Policy Progress in a Polarized System

By Cleo Dan on June 14, 2016 at 4:53 PM

In an election year rife with partisanship, media mayhem, and emotional public reactions to both the Democratic and Republican (presumed) presidential nominees, what can trade associations do to drive advocacy progress in the current political landscape? Focus on policy.

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How to Benchmark Your Nonprofit's Advocacy Messaging with Analytics

By Cleo Dan on June 3, 2016 at 10:00 AM


In a report published by the technology “thinktank”  Lincoln Initiative, innovators state that “if organizations don’t embrace a digital and analytics oriented strategy, their respective issue...will be left behind”. If your organization is not incorporating data (and analysis) to inform its staff’s decision-making process on advocacy strategy, it’s time to start. Digital advocacy efforts that lack a way to track and measure advocate engagement, email data, and other important metrics hinder your government relations team from making informed or strategic decisions. In a data-driven world, the analytics behind digital advocacy efforts are nearly as important as the initiatives themselves.  

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Is my organization allowed to lobby? Rules for 501c (3) and 501c (6)

By Cleo Dan on August 26, 2015 at 1:12 AM

Often, we’ll receive emails from staff at 501c (3) organizations stating that because of their IRS classification, they cannot and do not engage in any advocacy. This is a misperception. Be advoca-savvy (ok, so this word doesn’t quite work…but you get the idea! Be savvy about advocacy and you won’t run into IRS tax dilemmas).

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The Case for Advocacy Software to Strengthen a Lobbying Team

By Cleo Dan on July 9, 2015 at 1:59 AM

The civic technology sector is an emerging marketplace in the United States. Technology advancements, new social media platforms, and the increased use of mobile platforms are key factors influencing how citizens and organizations communicate with their legislators and participate in politics. The government relations space has been transformed by the emergence of digital tools in recent years, both in the hands of constituents and elected officials themselves. In terms of public policy and nonprofit advocacy, online advocacy channels provide a meaningful way for associations, charitable organizations, and other advocacy groups to participate in the legislative process.  

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Why Is Empowering Your Association's Membership for Advocacy So Important?

By Cleo Dan on June 29, 2015 at 2:10 AM

“The whole is greater than the sum of its parts” -Aristotle

Why is a blog dedicated to association and nonprofit advocacy is quoting Aristote? Consider this post a reminder that an association’s grassroots advocacy efforts are only as strong as the individual efforts of its membership. Transforming political advocacy into an empowering experience for your membership is the key to successful government relations. 

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Muster Blog For Nonprofit Advocacy and Engagement