4 Tips for Conducting a Member Needs Assessment

By Corey Vaughn on October 26, 2021 at 9:59 AM

Sure, you know your association’s members, but how well do you really know them? 

Do you know about their goals, motivations? What about their career-development aspirations and special interests? 

If you want to engage your organization’s members on a deeper level, you need to understand them. A member needs assessment is a great way to get input on your member’s satisfaction with your association. It reveals how your members feel about their experience in your association. 

Topics: membership
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5 Ways Associations Can Attract Younger Members

By Khalil Grant on July 14, 2020 at 8:40 AM

Active membership is vital to the success of any association. The future of association membership lies in younger members. Many associations, however, have a challenging time recruiting millennials. Most don't have the right tools or strategies to do so. So here are five ways your association can attract young members.

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5 Ways Your Nonprofit Can Generate Non-Dues Revenue

By Khalil Grant on September 27, 2017 at 9:02 AM

For many small nonprofit organizations and associations, revenue generated from membership dues is nearly 50% less than top associations (source: Here). Because small organizations may have a limited audience to collect dues from, non-dues revenue is essential. Non-dues revenue is money that is made by an association that is not a membership fee. Collecting non-dues revenue can be difficult for small associations because of the challenges they face to support programs that could become a source for non-dues revenue. However difficult creating such programs may be, it is beneficial to diversify your organization’s revenue stream.     

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How to Solve the 3 Biggest Hurdles with Association Member Engagement

By Cleo Dan on August 11, 2016 at 3:30 PM

A solid membership engagement strategy is a core function of any member-based organization. Associations thrive on the support and involvement of the individuals, businesses and organizations they serve. Engagement is a two-way street, and relies on developing a genuine and reciprocal relationship between your membership and your association. When an association lacks a connection with its base, the association loses its power as a member-based organization. 

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The Case for Advocacy Software to Strengthen a Lobbying Team

By Cleo Dan on July 9, 2015 at 1:59 AM

The civic technology sector is an emerging marketplace in the United States. Technology advancements, new social media platforms, and the increased use of mobile platforms are key factors influencing how citizens and organizations communicate with their legislators and participate in politics. The government relations space has been transformed by the emergence of digital tools in recent years, both in the hands of constituents and elected officials themselves. In terms of public policy and nonprofit advocacy, online advocacy channels provide a meaningful way for associations, charitable organizations, and other advocacy groups to participate in the legislative process.  

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How to Thank Your Association’s Most Active Advocates

By Cleo Dan on March 23, 2015 at 7:00 AM

When was the last time you reached out to your most active members and thanked them for their active participation in your organization's political advocacy efforts? Recognizing and thanking your “five star” advocates is a win-win strategy. Not only does shining a light on your most active advocates strengthen your relationship with them, but it also increases the likelihood that they will continue to engage in your association or nonprofit's advocacy initiatives. 

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