What Facebook's New Email Marketing Tool Could Mean For Nonprofits

By Corey Vaughn on September 16, 2020 at 3:33 PM

For over a decade now, nonprofits and grassroots organizations have relied on the social network giant to grow their network and spread their mission. Facebook has, over the years, continued to expand its suite of marketing tools available to businesses and organizations — from its ability to hyper-target ads to Facebook messenger allowing businesses and organizations to connect directly to their followers. Now though, Facebook is dipping its toes into the email marketing game. This past summer, a small number of Facebook business users were given access to the new tool for testing. 

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Better Facebook Profiles For Better Grassroots Advocacy

By Corey Vaughn on August 13, 2019 at 1:58 PM

It’s no secret how pivotal social media, especially Facebook, is to a successful grassroots advocacy campaign and more often than not it's going to be how someone who isn't a member of your organization finds your advocacy campaign. And while tracking pixels, targeted audiences, ads, and boosted content are important — there are fundamental practices that get overlooked that can up engagement rates and the efficacy of your advocacy.

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How to Leverage Facebook to Promote Your Advocacy Campaign

By Corey Vaughn on May 9, 2017 at 11:03 AM

Facebook in 2020 is still at the heart of social interactions online. With the continued evolution of the social network, there remain many reasons for your organization to engage with people. Nonprofits have seen great success leveraging Facebook for donation campaigns, and the same is true for advocacy campaigns. We're going to talk about ways to leverage the largest social network on earth to drive results for your advocacy campaigns.

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