How To Increase Nonprofit Email Marketing Engagement

By Ash Salleh on November 7, 2019 at 1:45 PM

[This is a guest post from our friends over at CampaignMonitor]

When thinking about how to improve their email marketing engagement, nonprofit marketers look at their email metrics. They analyze a wide range of data to determine opportunities for improvement.

This is a proven strategy. After all, analytics is—and will always be—crucial nonprofit email marketing and email marketing as a whole.

That being said, marketing is often about thinking outside the box. As a nonprofit marketer, you should always seize your opportunity to use new ideas and techniques. And improving email marketing engagement is no exception.

In addition to analytics, there are other ways for you to improve your email marketing metrics.

Enter nonprofit email marketing benchmarks.

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Demystifying DMARC and What Nonprofits Should Know About this Email Protocol

By Cleo Dan on June 30, 2016 at 11:00 AM

Recently, email service providers adopted a new protocol as a best practice for email protection: Domain-based Message Authentication, Reporting & Conformance (DMARC). This new security policy works by ensuring that emails coming from a domain that publishes a DMARC policy (i.e., @Yahoo!, @Gmail, @Hotmail, etc.) also originate from an email service provider who publishes a DMARC policy for their domain and NOT through a third-party server.

Topics: email digital
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How to Benchmark Your Nonprofit's Advocacy Messaging with Analytics

By Cleo Dan on June 3, 2016 at 10:00 AM

In a report published by the technology “thinktank”  Lincoln Initiative, innovators state that “if organizations don’t embrace a digital and analytics oriented strategy, their respective issue...will be left behind”. If your organization is not incorporating data (and analysis) to inform its staff’s decision-making process on advocacy strategy, it’s time to start. Digital advocacy efforts that lack a way to track and measure advocate engagement, email data, and other important metrics hinder your government relations team from making informed or strategic decisions. In a data-driven world, the analytics behind digital advocacy efforts are nearly as important as the initiatives themselves.  

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How and When to Engage With Your Association Membership through Email Campaigns

By Nick Howe on May 26, 2016 at 11:17 AM

 If you manage the communications program for a nonprofit or association, you have successfully accumulated supporters and members through a smart, well-designed email marketing strategy. Congratulations! But the work isn’t over. Now, you need to put the same amount of effort, if not more, into maintaining and engaging your membership that you worked so hard to build (just to clarify, your membership is the group of your supporters, not your internal employees).

So now begs the question: How often is too often to email your members and supporters?

Topics: campaigns email
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How to Increase Your Grassroots Advocacy Email Open-Rates

By Nick Howe on February 27, 2016 at 11:56 AM



For leaders of advocacy organizations, no matter what issue you are advocating for, your supporters are crucial to your success. To build your supporter base, you have probably sent your fair share of emails educating citizens about relevant issues, asking them to join your advocacy group. So, why are a majority of your recipients still not opening your emails? One possibility is that your subject lines just aren’t working. In fact, 69% of email recipients report email as spam based solely on the subject line.

But there is good news! Subject lines are extremely easy to change and make heavily influence open-rates. Here are some tips and examples of effective subject lines for advocacy.

Topics: email technology
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How to Increase Open-Rates for Advocacy Alerts

By Cleo Dan on March 31, 2015 at 5:44 AM

A key step in creating an effective advocacy campaign is an intriguing email subject line. Powerful subject lines compel recipients to open an email upon receiving it, meaning that subject lines are essentially the lifeblood of an advocacy campaign. Unopened emails = no actions taken, so we curated a list of important tips to assist you in creating effective subject lines to increase open rates, specifically when pushing out advocacy alerts. 

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