Advocacy campaigns have the potential to make a tangible difference in the lives of everyday people. But whether it’s targeting a specific piece of legislation or bringing attention to an under-addressed issue, a well-run advocacy campaign doesn’t happen overnight.
Muster is pleased to announce the opening of a new office space in Arlington, Virginia. Expanding into the greater D.C. area opens a new and exciting chapter for the team as the company grows its presence around the beltway.
Muster is pleased to announce it has been formally accepted as a Certified Association Executive (CAE) Approved Provider by the ASAE: The Center for Association Leadership. As a CAE Approved Provider, Muster will offer in-person and self-study educational programs in accordance with CAE policies.
Broadly defined as any organized effort to influence public perception/the policymaking process/particular legislators, political advocacy is evolving. New media platforms, social media channels, and smart mobile devices have together transformed the way that citizens connect with their representatives, reinventing how constituents can participate meaningfully in the legislative process.
For more resources on advocacy and outreach strategy, visit our Political Advocacy Resources Center.
Communicating with your membership solely through email and newsletters isn’t enough in the digital age we live in. Members expect more. Sharing important news and messages online are absolutely key to maintaining good relationships with your members, strengthening your organization’s online presence and sharing online advocacy action centers.The four main social media platforms that your association should be utilizing are: Twitter, Facebook, LinkedIn and Instagram.
Need some inspiration first? Check out how digital tools are changing the association world:
“The whole is greater than the sum of its parts” -Aristotle
Why is a blog dedicated to association and nonprofit advocacy is quoting Aristote? Consider this post a reminder that an association’s grassroots advocacy efforts are only as strong as the individual efforts of its membership. Transforming political advocacy into an empowering experience for your membership is the key to successful government relations.