5 Ways Associations Can Attract Younger Members

By Khalil Grant on July 14, 2020 at 8:40 AM

Active membership is vital to the success of any association. The future of association membership lies in younger members. Many associations, however, have a challenging time recruiting millennials. Most don't have the right tools or strategies to do so. So here are five ways your association can attract young members.

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Organizing a Lobby Day: Tips for Small Associations

By Cleo Dan on April 28, 2016 at 11:08 AM

As the name suggests, a Lobby Day (also referred to as a “legislative day” or “advocacy day”)  is an organized day where participating members of your association convene and meet with lawmakers (state or federal) to promote your association’s policy objectives. Lobby Days require meticulous planning months in advance in order to handle all logistics, such as scheduling meetings with lawmakers and arranging all member activities. 

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How to Thank Your Association’s Most Active Advocates

By Cleo Dan on March 23, 2015 at 7:00 AM

When was the last time you reached out to your most active members and thanked them for their active participation in your organization's political advocacy efforts? Recognizing and thanking your “five star” advocates is a win-win strategy. Not only does shining a light on your most active advocates strengthen your relationship with them, but it also increases the likelihood that they will continue to engage in your association or nonprofit's advocacy initiatives. 

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