“Don’t boo, vote” - the legendary words of former President Barack Obama have gained renewed relevance in today’s political climate. With midterm elections closely approaching us in November, nonprofit advocacy groups (with 501(c)(3) status) should commit to remaining steadfastly nonpartisan and focus efforts on voter outreach and candidate education.
Nonprofits engaging in advocacy should look to Patagonia’s involvement in grassroots and political activism as a leading example of a civic-minded company. Revered for its outdoor gear and apparel, Patagonia has also built an impressive reputation as an environmental champion. A self-described “Activist Company”, Patagonia has proven its commitment to environmental causes for decades (according to this article, Patagonia has hosted grassroots trainings for 20 years!) In recent months, Patagonia has emerged as a trailblazer in the defense of public lands through the use of digital advocacy tools. With the aid of online advocacy, Patagonia inspired civic engagement among like-minded citizens by empowering them through political participation. Here are four things nonprofit organizations can learn from Patagonia’s remarkable environmental activism:
Have you ever heard of “slacktivism”? The idea of slacktivism “posits that people who support a cause by performing simple measures are not truly engaged or devoted to making a change”, according to the Joint United Nations Programme on HIV/AIDS. The term implies that signing a petition, or digitally engaging in advocacy suggests that someone is a slacker because taking action only took a few seconds to perform. The word itself is composed of “slacker” and “activism”.