What technology or software-related terms should you know to give your association an edge? Technology is a constantly evolving industry. Because of this, association and nonprofit professionals need to stay aware of technology trends and buzzwords in order to stay ahead of the curve. Chances are, most of these terms apply to digital and marketing strategies you currently employ. We’ve compiled a basic of list of terms that are frequently used across various industries that rely on technology. 

In the increasingly digital world where all nonprofits and associations operate, technology has dramatically changed the way that advocacy is conducted. Gone are the days when grassroots advocacy meant canvassing door-to-door or wielding megaphones to amplify one’s voice. Innovation in technology has not only enhanced organizations’ general effectiveness in achieving their policy goals, but also completely transformed the way that communication occurs between an organization and its contacts. To this end, groups on a mission to influence public policy need to integrate digital tools into their advocacy strategies. We’ve created a three-pronged approach to evaluating the reasons why it is vital to leverage new technology as a key to affecting social change (as you can tell, we LOVE the intersection between advocacy and technology!):