An online advocacy initiative is only as successful as the advocate engagement strategy motivating supporters to participate. Encouraging grassroots involvement requires an approach that speaks to supporters who may feel different levels of concern regarding the issue. For example, your organization likely has supporters who feel like their policy input doesn't matter and also advocates who have become evangelists through their constant contributions and support. How does an association overcome this disconnect and motivate someone to participate in the legislative process?
Has your association's staff been faced with the challenge of motivating members to "take action" on behalf of the association? Some members may feel like their policy input will not matter in a polarized political landscape or they may simply feel they don’t have the time to be an advocate. How does an association overcome this disconnect and motivate someone to participate in the legislative process?
Analytics will always be instrumental to those of us involved in advocacy initiatives and government relations. Understanding and measuring the success of your Action Alerts is critical in learning how to best activate your grassroots base for future campaigns. Effective digital advocacy programs rely on compelling content, so let’s talk a bit about how to get analytics where you want them to be.