Many nationals associations have main headquarters focused on federal-level advocacy and work closely with different state and local chapters dispersed around the country. This “business model” is an effective way to spread your association’s messages from coast-to-coast. Many of today’s largest associations are structured this way. If your association maintains a national headquarters and extends its mission through state-level chapters, here are 3 tips to best manage your affiliate organizations:
Fundraising. Let’s be honest -- fundraising can be difficult, it can require many phone calls and serve up a fair amount of rejection. You may have to reach out to potential nonprofit donors while they are at home or at work, and ask them to donate when they would rather not be on the phone with you. It can be a very impersonal and machine-like process if handled incorrectly, and one that can influence how your nonprofit donors percieve your organization. However, fundraising is often vital to sustaining an effective nonprofit organization. To this end, a creative and strategic approach approach to fundraising is necessary.
If you manage the communications program for a nonprofit or association, you have successfully accumulated supporters and members through a smart, well-designed email marketing strategy. Congratulations! But the work isn’t over. Now, you need to put the same amount of effort, if not more, into maintaining and engaging your membership that you worked so hard to build (just to clarify, your membership is the group of your supporters, not your internal employees).
So now begs the question: How often is too often to email your members and supporters?
For leaders of advocacy organizations, no matter what issue you are advocating for, your supporters are crucial to your success. To build your supporter base, you have probably sent your fair share of emails educating citizens about relevant issues, asking them to join your advocacy group. So, why are a majority of your recipients still not opening your emails? One possibility is that your subject lines just aren’t working. In fact, 69% of email recipients report email as spam based solely on the subject line.
But there is good news! Subject lines are extremely easy to change and make heavily influence open-rates. Here are some tips and examples of effective subject lines for advocacy.