In 2002, the Oakland Athletics baseball team tied the prestigious New York Yankees for the most wins in Major League Baseball. This might not seem too extraordinary- until you consider that the Athletics did it with a budget of almost $90 million less than the Yankees. This feat was so remarkable that its story was later turned into a New York Times bestseller and a blockbuster hollywood movie: Moneyball.
Moneyball gives an in-depth look into how the Oakland Athletics partnered with a Yale economist to manipulate ‘big data’ and create a winning franchise with a small bank account. In many ways, Moneyball’s story laid the groundwork for a massive shift in how we look at and use data - and not just in sports.
What does this data trend mean for nonprofits?