A Growing Need For Online Impact and Growth

The James River Association (JRA) came to Muster with the goal of growing its supporter base and engaging its network in state legislative advocacy. Not only did the JRA, a statewide nonprofit organization, successfully cultivate a strong advocacy network, but the nonprofit effectively influenced key pieces of legislation in the Virginia General Assembly critical to its mission.

A Thriving, Supporter Driven Advocacy Network

Over the first year, the James River Association grew its advocacy network by 1700% with high-impact advocacy campaigns and social media. Since that first year, the JRA's impact and influence have continued to grow through various programs, including their grassroots advocacy. 

Muster’s digital advocacy platform enables the JRA to empower its base of supporters to easily communicate with lawmakers. By growing and engaging its supporter base, the JRA transformed from a non-profit with no supporter-driven advocacy into an active advocacy organization with a powerful voice in the state legislature.