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Attracting and Retaining Millennial Membership

By Cleo Dan on November 13, 2015 at 12:18 AM

 

When it comes down to it, engagement is all about attracting and retaining members with the goal of motivating them to stay active in the organization. Associations with multigenerational members need to be aware of the challenges associated with appealing to a diverse audience and how to reach millennials effectively (full disclosure: this article is written by a millennial).

Here are a few tips to engaging the younger demographic:

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