[This is a guest post from our friends over at CampaignMonitor]
When thinking about how to improve their email marketing engagement, nonprofit marketers look at their email metrics. They analyze a wide range of data to determine opportunities for improvement.
This is a proven strategy. After all, analytics is—and will always be—crucial nonprofit email marketing and email marketing as a whole.
That being said, marketing is often about thinking outside the box. As a nonprofit marketer, you should always seize your opportunity to use new ideas and techniques. And improving email marketing engagement is no exception.
In addition to analytics, there are other ways for you to improve your email marketing metrics.
Enter nonprofit email marketing benchmarks.
