This guest post is by Jake Fabbri of Fonteva.
No matter if you’re part of a nonprofit or trade association, you know how vital it is to your continued success that you attract and retain members.
Your members are the people who keep your organization going: they attend your events, advocate for your cause,1 and finance your projects with their dues, merchandise purchases, and donations.
But they’re not your only supporters: you also have your army of advocates on your side. They’re the ones calling senators, tweeting at representatives, and signing petitions for your cause—and they’re especially important in the age of digital advocacy!