---
title: VFA Case Study
description: Before using Muster, the Virginia Forestry Association (VFA)’s key lobbying challenge was engaging its membership in legislative initiatives
---

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# Virginia Forestry Association

Muster Customer since 2017

**Category:** Case Study  
**Vertical:** Association  
**Est.** Read Time: 3 min

### Before using Muster, the [Virginia Forestry Association (VFA)](https://www.vaforestry.org/)’s key lobbying challenge was engaging its membership in legislative initiatives

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## Our Client

Before using Muster, the Virginia Forestry Association (VFA)’s key lobbying challenge was engaging its membership in legislative initiatives and understanding the effectiveness of member participation. During the 2016 Virginia General Assembly, Muster allowed the VFA to galvanize its membership base to successfully advocate on critical fiscal legislation, all while easily tracking its members’ involvement.

#### How You Can You Encourage Greater Member Engagement? 

A solid member engagement strategy should include strategic contact year-round, particularly in terms of maintaining membership interest in your association's advocacy initiatives.

[Read More](https://www.muster.com/blog/3-signs-you-should-invest-advocacy-software-for-member-engagement)

## The Results

Muster’s advocacy tools provided a simple way for VFA’s members to easily engage in the legislative process, with over 80% of the membership participating in advocacy with the first Muster Action Alert. Prior to using Muster, VFA emailed members to urge them to reach out to legislators on their own time and relied on basic metrics provided by their email service. Now with Muster’s complete analytics reporting, the VFA government affairs team can report to the Board of the association and continue to make data-driven decisions to inform future advocacy efforts.

### Schedule a Demo Today!

#### About Us

Muster is an advocacy and analytics platform that organizations use to engage supporters, influence public policy, and gain further insight into their audience.

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