Recently, email service providers adopted a new protocol as a best practice for email protection: Domain-based Message Authentication, Reporting & Conformance (DMARC). This new security policy works by ensuring that emails coming from a domain that publishes a DMARC policy (i.e., @Yahoo!, @Gmail, @Hotmail, etc.) also originate from an email service provider who publishes a DMARC policy for their domain and NOT through a third-party server.
DMARC protocol affects nonprofit organizations who use email marketing platforms, advocacy tools, and other messaging services on their behalf. However, there isn’t a need to worry about your nonprofit’s email deliverability. Prior to the adoption of DMARC, other security frameworks were already standard across the email industry. Fortunately, software companies serving the nonprofit industry anticipate and resolve any hurdles associated with email deliverability stemming from new security standards. Muster, like other grassroots advocacy software companies, will ensure that your emails reach their intended audience.
If you have specific questions about how Muster handles the new DMARC update, please reach us at help@muster.com