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Category: Case Study
Vertical: Real Estate
Est. Read Time: 3 min

The Richmond Association of REALTORS® (RAR) came to Muster with the goal of finding advocacy software that could accurately match constituents. Muster's geo-coding feature solved their problem. 

Richmond Realtors Muster Software Case Study

Our Client

As a local trade association with over 4,500 members, the Richmond Association of REALTORS® (RAR) came to Muster with the goal of finding advocacy software that could accurately match constituents with specific legislators at the federal, state, and local level. Before switching to Muster, RAR experienced difficulty with inaccurate geo-targeting provided by their previous advocacy software that relied on basic zip-to-district matching. RAR needed to fortify political advocacy efforts with an online advocacy program that would allow them to accurately determine which legislators represent their constituents.

 

Why is "geo-coding" so important?

Broadly, geocoding is the process of utilizing spatial data to pinpoint an exact geographic location.

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The Results

Muster’s geo-targeting system matches constituents with legislators by turning addresses into coordinates, allowing RAR to accurately isolate and target the right constituents when mobilizing them on legislative issues. RAR relies on Muster to inform geo-targeted segments of their membership about Town Hall meetings, issues at the General Assembly and who should contact local City Councilpersons. 

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